Podcasts by CMO Talks
A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.
Further podcasts by IT World Canada
Podcast on the topic Marketing
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CMO Talks with Fatima Israel, Chief Marketing Officer, EY Canada. from 2023-04-05T09:00
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CMO Talks with Vin Turk, Co-Founder and Chief Operating Officer at Madison Logic from 2023-02-01T10:00
Vin Turk joined ITWC CEO & CMO Fawn Annan for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of mar...
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CMO Talks with Christy Marble, CMO, Pantheon from 2023-01-12T10:20
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CMO Talks with Steffen Hedebrandt, CMO and co-founder of Dreamdata from 2022-11-24T10:00
CMO talks with Sridhar Ramanathan, co-founder and chief operating officer of Aventi Group from 2022-10-26T09:00
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CMO Talks with Venkat Nagaswamy, Chief Marketing Officer for Mitel from 2022-10-04T14:03
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CMO Talks with Cathy Taylor, Commissioning Editor at WARC from 2022-06-23T15:05:29
One of the first marketing reporters to cover digital media, Cathy Taylor from WARC joins ITWC CMO Fawn Annan for an episode of CMO Talks. Their lively discussion focuses on meeting the...
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CMO Talks with Nate Gilmore, CMO, PandaDoc from 2022-04-20T09:00
This episode, featuring PandaDoc’s CMO, Nate Gilmore, is the age-old story of how David is taking on Goliath in the world of SaaS dynamic documents with a focus i...
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CMO Talks with Nicole German, CMO at Tangerine Bank from 2022-03-30T09:00
A customer experience champion focused on building high performance teams, Tangerine's CMO Nicole German joined ITWC's CMO Fawn Annan for an installment of CMO Talks.
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CMO Talks with Mark Colgan, Co-founder and CEO, Speak On Podcasts from 2022-02-09T10:00
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CMO Talks with Scott Todaro, Plannuh Inc from 2022-01-12T13:00
We speak to a marketing maverick, Scott Todaro, co-founder and CMO of a hot three-year-old scale-up, Plannuh Inc., that focuses on marketing budget management tha...
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CMO Talks with Katherine Bond-Debicki and CTO Nastaran Bisheban, KFC Canada from 2021-12-22T13:00
Katherine Bond-Debicki and Nastaran Bisheban have a front row seat to the magic that happens when marketing and technology pull together. Their discussion with Ho...
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CMO Talks with Ingrid Burton, Quantcast from 2021-12-08T14:00
Host Fawn Annan talks with Ingrid Burton, Chief Marketing Officer for Quantcast, about the business of global ad tech and why it helps companies do advertising be...
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CMO Talks with Clare Dorrian, SugarCRM from 2021-11-24T13:00
As Sugar CRM’s Chief Marketing Officer, Clare Dorrian oversees the company’s overall integrated marketing strategy. Clare is a storyteller with a passion for peop...
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CMO Talks with Celia Fleischaker, Verint from 2021-10-20T13:00
In this episode, we welcome Celia Fleischaker, Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software use...
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CMO Talks with Cathy Taylor, WARC from 2021-10-06T13:00
Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC. Ms...
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CMO talks with Aaron Ballew, Ping Identity from 2021-09-08T20:24:29
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CMO Talks with Todd Wilson, Red Hat from 2021-08-11T13:00
Todd Wilson, the Chief Strategist for Red Hat Canada, is a change agent that delivers success through open-source collaboration in partnerships and innovation wit...
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CMO Talks with Noah Elkin, Gartner from 2021-07-28T12:33:47
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CMO Talks with Danny Sachdev, TrueQC from 2021-07-14T13:00
This episode features Danny Sachdev from TrueQC, who gets to the heart of quality control when outsourcing lead and demand generation services. TrueQC is a Dubai-based go-between broker, ensurin...
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CMO Talks with Mike Couch, Couch&Associates from 2021-06-30T13:00
Today’s episode focuses on the knowledge required to justify procurement decisions for Martech offerings for and through the CMO office. CEO Mike Couch provides insight...
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CMO Talks with Shannon Hosford&Humza Teherany, MLSE from 2021-06-16T12:40:50
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CMO Talks with Jon Duke, IDC from 2021-05-19T13:00
On this episode of CMO Talks, we explore intelligent marketing analytics for Retail’s future, including the current landscape, with Jon Duke, Vice President of Research...
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CMO Talks with Jay Badiani, IBM Canada from 2021-05-05T13:00
If you ever wanted to know what IBM Canada’s emphasis is as they go to market, its CMO, Jay Badiani, does not disappoint in this episode. Jay shares how he is moving th...
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CMO Talks with Doug Hayward, IDC from 2021-04-21T13:00
In this episode of CMO Talks we discuss next moves for CX Services Providers coming out of an explosive 2020 environment with multiple pivots and new strategies require...
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CMO Talks with Claudine Dumont, APTUM from 2021-04-07T13:00
CMO Talks is excited to welcome Claudine Dumont, uber Brand Builder at APTUM as the Head of Marcom and Brand. This episode explores how expert communications help to re...
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CMO Talks with Warren Lane, IDC from 2021-03-24T13:00
As marketing leaders earn a more significant share of an organization’s promotional budget, they are tasked to take on greater responsibility in the revenue pipeline. T...
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CMO Talks with Jason Rose, Pure Storage from 2021-03-10T14:00
This episode features Jason Rose, Global CMO for Pure Storage. Jason shares a new disruptive and innovative business model in delivering storage-as-a-service in a mult...
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CMO Talks with Alan Webber, IDC from 2021-02-24T14:00
Hear Alan Webber share the Worldwide Future of Customer and Consumer 2021 Predictions from IDC. As a leading global analyst, Alan touches on several facets relating to ...
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CMO Talks with Dee Anna McPherson, Invoca from 2021-02-10T13:15:08
This week’s episode explores how marketers such as Dee Anna McPherson, CMO for Invoca, are building out a very fast-growing category of active conversation intelligence...
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CMO Talks 2021 Predictions with Gerry Murray, IDC from 2021-01-27T14:00
This episode will delve deeper into IDC’s Worldwide Chief Marketing Officer 2021 Predictions with Gerry Murray, a significant contributor to the IDC Future Scape report...
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CMO Talks with Jennifer Villers, Ingram Micro Canada from 2021-01-13T13:02:16
This episode explores the business of technology distribution and the power of “smarketing” for not only growing your customer base and ensuring excellent customer expe...
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CMO TALKS Year in Review with Lars Goransson, Managing Director, IDC Canada from 2020-12-23T12:30
In this episode, Fawn takes a look back ...
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CMO TALKS with Laurie Buczek, Vice President, CMO Advisory Practice at IDC from 2020-12-09T14:10:17
Julia Stead, CMO, Allocadia from 2020-11-25T12:00
Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that’s helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company...
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CMO Talks Episode with Hayley Sutherland, Senior Research Analyst, AI Software, IDC from 2020-11-12T13:00
CMO Talks with Phil Bliss, Founder, Perceptible from 2020-10-28T14:10:23
In this episode of CMO Talks, host Fawn Annan explores why audible search is making YouTube a hot format for video podcasts. Praised by pundits as game changing for marketers, audible search is ...
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CMO Talks with Tom Seal, Senior Director, European Services Group, IDC from 2020-10-14T11:30
In this episode, host Fawn Annan explore...
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CMO Talks with Tina Tuli, CMO, SamDesk from 2020-09-30T11:00
Tina Tuli takes host Fawn Annan into the...
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CMO Talks with Gerry Murray, Research Director, Marketing and Sales Technology, IDC from 2020-09-16T11:30
CMO TALKS with Ritu Jyoti, Vice President AI/ML Research, IDC from 2020-09-02T11:00
CMO Talks host Fawn Annan will explore I...
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Bev Altberg, Executive Vice President at Chandaria Family Holdings from 2020-08-19T14:14:22
CMO Talks discusses funding customer-centric strategies for new ventures with Bev Altberg, Executive Vice President for the Chandaria Family Holdings which is one of the...
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CMO Talks: Steve White, IDC’s Program Vice President for the Channels and Alliances Team from 2020-08-05T11:00
CMO Talks features Steve White, IDC’s Pr...
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CMO Talks: Orchid Jahanshahi, Healthcare Lead at NuEnergy.ai from 2020-07-22T11:30
CMO Talks: Peter Marston, Research Director, Worldwide Intelligent Application Services, IDC from 2020-07-08T14:34:35
As companies increasingly turn to apps as a way to engage customers and drive collaboration and efficiency with their own staff, CMOs should be involved from the design prototyping stage to its ...
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CMO TALKS featuring Pouneh Hanafi, VP Marketing, Tulip from 2020-06-24T11:30
CMO Talks featuring IDC’s Karsten Weide from 2020-06-10T12:30
When budgets get tight, CEO’s often look to cut marketing budgets. That’s one reason why IDC’s Karsten Weide, Program Vice President, Media & Entertainment, tells host Fawn Annan the push for au...
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CMO Talks featuring Kira Systems CMO Vinay Nair from 2020-05-27T11:00
In the latest CMO Talks, ITWC CMO Fawn Annan and Kira Systems CMO Vinay Nair discuss the importance of AI and machine learning (ML) to sales and marketing. Nair talks about how emerging tech is ...
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CMO Talks featuring Alan Webber, IDC Program Vice President, Customer Excellence from 2020-05-13T17:18:19
In an age where technology allows anyone with a good idea and an Internet cable to become your next competitor, how do ensure superior customer experience? ITWC CMO Fawn Annan discusses how a “g...
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Ved Bhat, Wipro Canada’s Global Marketing Leader from 2020-04-29T11:00
ITWC CMO Fawn Annan and Wipro Canada’s global marketing leader discuss the challenges and opportunities of working as a CMO in a global matrix organization. The pair also touch on marketing in t...
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Tricia Gellman - CMO, Drift from 2020-04-15T11:30
Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversati...
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Gerry Murray - IDC’s Research Director, Marketing and Sales Technology from 2020-04-01T14:47:32
In our inaugural episode, ITWC CMO Fawn Annan talks with Gerry Murray, IDC’s Research Director, Marketing and Sales Technology. In their conversation, they discuss IDC's list of...
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CMO Talks Podcast Trailer from 2020-03-20T15:29:11
Welcome to CMO Talks, a bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and...
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