CMO Talks: Peter Marston, Research Director, Worldwide Intelligent Application Services, IDC - a podcast by IT World Canada

As companies increasingly turn to apps as a way to engage customers and drive collaboration and efficiency with their own staff, CMOs should be involved from the design prototyping stage to its release. In this episode, Peter Marston tells Fawn Annan that CMOs offer a 360 -degree view of the client that is critical to the success or failure of the app initiative. Join Fawn and Peter as they exploret he best practices in prototyping mobile app development and the unexpected ways marketers can influence the process and the business goals the apps seek to achieve.

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