CMO Talks: Steve White, IDC’s Program Vice President for the Channels and Alliances Team - a podcast by IT World Canada

CMO Talks features Steve White, IDC’s Program Vice President for the Channels and Alliances Team who will cover in-depth issues around strategic alliance investments for the partner ecosystem within the current Canadian channel marketing landscape. The discussion covers MDF funding and portal strategies for both large and smaller channel marketers with insights in how they can receive better vendor support for their marketing programs.

Further episodes of CMO Talks

Further podcasts by IT World Canada

Website of IT World Canada