CMO Talks with Dee Anna McPherson, Invoca - a podcast by IT World Canada

This week’s episode explores how marketers such as Dee Anna McPherson, CMO for Invoca, are building out a very fast-growing category of active conversation intelligence platforms. Dee Ann shares her philosophy and lessons learned on building and scaling technology-based businesses, which is contributing to Invoca holding the #1 spot in this market category.

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Website of IT World Canada