CMO TALKS with Laurie Buczek, Vice President, CMO Advisory Practice at IDC - a podcast by IT World Canada

from 2020-12-09T14:10:17

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As the future of live events remains unclear, marketers are continuing to scramble for ways to create the connections that generate business relationships. In this episode, Fawn talks with Laurie Buczek, Vice President, CMO Advisory Practice at IDC, about the organization’s annual benchmarking survey and a “hybrid” approach many companies are adopting to integrate virtual events into their programs. Are live events dead? Listen to the podcast to find out.

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