Tricia Gellman - CMO, Drift - a podcast by IT World Canada

Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversation with ITWC CMO Fawn Annan, Tricia talks about how marketers can make the best use of the "limited time” customers spend to explore their options. The discussion covers chat bots, analytics, and orchestrated efficiency.  

Further episodes of CMO Talks

Further podcasts by IT World Canada

Website of IT World Canada