Episode 101: The One Change In Focus You Need Now - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-11-16T10:00
::
::
In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what you sell will probably change over the next few years. But if you are putting a value first approach to your content and becoming the leading educator in your industry, this won't matter. Content that teaches your audience will ensure you will always be relevant to your audience.
Further episodes of Content Inc with Joe Pulizzi
Further podcasts by Content Marketing Institute(CMI) Podcast Network