Episode 107: Plan For Less To Provide More - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-12-07T10:00
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In this episode of Content Inc., Joe Pulizzi discusses a current quote from Content Marketing Institute's Chief Content Strategist, Robert Rose: "We should plan for creating the least amount of content that we can have the maximum amount of impact'. Really ask yourself the tough questions as you plan for the coming year. Now is the perfect time to take a hard look at your content. If the content you are creating is not truly valued by your audience, maybe it's time to stop.
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