Episode 111: Star Wars Is Content Marketing - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-12-21T10:00
What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc., Joe Pulizzi says...everything. The movie is expected to break box office records worldwide and, of course, this will bring about big revenue dollars for Disney and LucasFilm. But really, even if the movie did not break even in terms of money, it would still be considered a revenue success. The movie is the content that drives other money-making opportunities for the business; ie: merchandise and product. They are, in reality, leveraging their content to sell other products and services.
Further episodes of Content Inc with Joe Pulizzi
Further podcasts by Content Marketing Institute(CMI) Podcast Network