Episode 118: Kickstart Your Content By Leveraging Native Advertising - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2016-01-18T10:00
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Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the risk to give it a try, may be the first step to take.
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