Episode 34: An Incredible Process To Buy Content Assets - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-03-24T12:00
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Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content.
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