Episode 38: Why Audience Focus Makes All The Difference - a podcast by Content Marketing Institute(CMI) Podcast Network

from 2015-04-07T12:00

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Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create it. In this episode of Content Inc., Joe Pulizzi breaks down the importance of this context and how understanding the information needs of your audience can make all the difference. 

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