Episode 39: Finding Your Content Tilt - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-04-13T12:00
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In this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic different? What makes how your approach to the content of this topic unique? When you tilt, you see something from a different angle or perspective. Creating a content tilt can differentiate you from all the others in your industry.
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