Episode 43: You Must Set An Audience Goal First - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-04-27T22:35:48
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In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement.
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