Episode 64: Put Your Results On Steroids With Brick Content - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-07-07T12:00
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Brick content is content that is so good it hits your industry like a ton of bricks. In this episode of Content Inc. Joe Pulizzi shares how the annual research report done by Content Marketing Institue and MarketinProfs has become a valuable form of brick content. This one piece of content brings a spike in attention every time it's published each year but then continues to be referred to ongoing. What type of brick content could you create that would fulfill a missing piece of information in your industry?
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