Episode 69: The Why Exercise - a podcast by Content Marketing Institute(CMI) Podcast Network
from 2015-07-27T12:00
::
::
The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and increase customer retention. In this episode of Content Inc., Joe Pulizzi teaches "The Why Exercise", an easy, yet very effective exercise that will help you deduct if the channels you are currently using for content, are actually working. Listen and learn...then do the exercise with your team.
Further episodes of Content Inc with Joe Pulizzi
Further podcasts by Content Marketing Institute(CMI) Podcast Network