Podcasts by Copy That Pops: Writing Tips and Psychology Hacks for Business
Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.
~ Click "subscribe" so you never miss an episode!
Further podcasts by Laura Petersen, M.A.E.D.
Podcast on the topic Marketing
All episodes
225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura from 2023-11-30T19:59
Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies
I had...
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224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!) from 2023-10-05T10:43
Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Bu...
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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple from 2023-04-19T14:44
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox t...
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222: ChatGPT - How to Write Great Content with AI (Part 3: Books) from 2023-02-21T22:45:46
Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and ...
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221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts) from 2023-02-17T14:57
Can we use ChatGPT to write social media posts in seconds? Yep, we sure can!
AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or ...
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220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs) from 2023-01-31T15:53
ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online?
This...
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219: Audiobooks - How to Create One for Audible, Amazon, and iTunes (Part 1) - Plus Help Me Cast a Voice Actor! from 2022-09-05T22:23:12
I have a confession to make.
Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a clie...
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218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman from 2022-07-28T13:57:37
What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m ...
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217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast] from 2022-02-15T15:00
Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )
Live, no prep, and fully recorded (video in shownotes ...
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216: How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study] from 2021-09-21T14:00
On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (Listen
215: Less is More Quick Copy Tip with 2 Copy Editing Examples from 2021-07-13T16:31:17
Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:
214: Narrative Arc Framework to Help You Write Better Stories from 2020-10-02T14:00
Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the h...
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213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry) from 2020-08-11T14:00
Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow you...
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212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki from 2020-07-21T14:00
Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax a...
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211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney from 2020-05-26T14:00
Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language lear...
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210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals] from 2020-05-18T14:00
Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!
This is a...
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**Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More** from 2020-05-15T20:53:05
Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!
On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online ...
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209: Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business from 2020-04-30T14:00
UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!
208: No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter from 2020-04-09T14:00
No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Listen
207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard from 2020-03-19T14:00
Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).
This episode may als...
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206: A Quiz in Your Biz: Psychological Benefits and Copywriting Tips for Quizzes with Branding Expert Annmarie Rose from 2020-03-05T15:00
What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annm...
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205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly] from 2020-02-20T15:00
This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.
...
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204: Get Paid to Write: 101 Sites That Pay You $50-$3000 Per Blog Post - Quick Copy Tip from 2020-02-06T15:00
This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power...
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203: 3 Ways to Properly Use a Semi-Colon - Quick Copy Tip from 2020-01-23T15:00
Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.
What does it look ...
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202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena from 2020-01-16T15:00
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds t...
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201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry from 2020-01-09T15:00
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 c...
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200: Oxford Comma Obsession - Quick Copy Tip from 2019-12-26T15:00
4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.
Today, let’s talk about a nerdy debate tha...
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199: Parapsychology and Bestselling Books with Priscilla Keresey from 2019-12-17T15:00
What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Pri...
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198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody's Incredible Food Heals Book - Quick Copy Tips from 2019-12-12T15:00
Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.
197: Improve Your Sales Copy with Fun Metaphors - Quick Copy Tip from 2019-11-26T15:00
3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!
This quick copy tip will have your copy popping in under 90 s...
196: Fast way to community build — swipe this copy! from 2019-11-07T14:05:05
This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson grou...
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195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn from 2019-10-22T17:03:44
Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies pr...
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194: Using Stories for Psychologically Effective - But Not Sleazy - Sales with Yasmine Khater from 2019-10-15T14:00
Sell more with stories. As they say, "Words tell. Stories sell."
How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson?
... Listen
193: What’s in a Name? How We Chose Baby Evren’s Name – Quick Baby Update from 2019-10-08T14:00
The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up wit...
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192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact - Quick Copy Tip from 2019-09-17T19:00
True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece ...
191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co - Quick Copy Tip from 2019-09-10T14:00
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?
Have you ever seen a Facebook ad with killer copy and wo...
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190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford from 2019-09-03T14:00
Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share...
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189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne from 2019-08-27T14:00
Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can...
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188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book from 2019-08-20T14:00
I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019
The organizers of the podcast an...
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187: Special Announcement: Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World - My New Collaboration with Jemimah Ashleigh of Australia and Alecia May of Canada from 2019-08-01T18:17:02
"Honey, female entrepreneurs aren't a real thing. They don't make any money."
The older businessman -- seated across the small mast... Listen
186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris from 2019-07-30T14:00
Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative...
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185: Psychology of the Dominatrix for Better Writing, Business Success,&Personal Growth with Bestselling Author Dana Pharant from 2019-07-23T14:00
Dominatrix + copy tips? Yes!
Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely rel...
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184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles from 2019-07-09T14:00
At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of ...
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183: [Fast] New Author Advice from Roadschooled Kid Turned Entrepreneur Kelsey Henry [Live and #1 Bestseller Today on Amazon] from 2019-06-18T13:00
Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted!
182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby from 2019-06-06T23:36:54
Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more!
That's what in store f...
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181: Booking and Rocking a TED Talk with Purpose-Driven Coach and TEDx Co-Organizer Thomas Waterman from 2019-06-02T19:31:22
How can you craft a talk, deliver dynamically, and book a spot on the TED stage?
If you have a purpose in your business and stories to share with the world, this is the episode for you as...
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180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker from 2019-05-23T19:35:04
Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about help...
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179: Best Book Writing Tool I Love: Scrivener - Quick Author Tip from 2019-05-14T14:00
My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #...
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178: 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [Featuring Bestselling Author Client Mark Wills] from 2019-05-07T14:00
Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!
Read (and watch) below for the 9 spots to look for proof you got bestselle...
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177: 4 Super Special Announcements / Milestones / Business Lessons Learned [Hint: I'm Preggo + Happy 3 Year Podcast Anniversary] from 2019-04-30T14:00
Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.
#1: Big Big Announcement: I’m preggo! Listen
176: Thought Leadership Through Speaking, Books, and Your Core Mission with Daria Vodopianova from 2019-04-23T14:00
Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on how you can do that...
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175: Reading and Profiling Faces for Better Communication and Business Growth with the Celebrity Profiler Alan Stevens from 2019-04-16T14:00
Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in wri...
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174: How Long Should My Copy, Blog, Book, or Writing Be? - Quick Copy Tip from 2019-04-09T14:00
The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”
I agree 1000%.
173: SMMW19 @LoveHandle Smartphone Grip Giveaway! from 2019-04-05T14:00
CONTEST GIVEAWAY
Love Handle
These smartphone grips that you stick on the back of your phone to better be able to hold it.
18 ...
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172: How to Write and Deliver a Great Introduction on Stage (Lessons Learned from Being an Emcee at Social Media Marketing World 2019) from 2019-04-02T14:00
Another quick tip episode for you today...I’ll keep it pithy and productive for you!
You never know when one introduction can lead to great things!
... Listen
171: 100,000!!! Pride, Shame, and Gratitude - The Psychology and Danger of Comparing Yourself to the Success of Others from 2019-03-26T14:00
Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!
Pride
I have reached 100,000
170: Elegant Tension: The Psychology of Communication Through Professional Photography with Jason Malouin from 2019-03-19T14:00
Does copy, psychology, and… photography …really overlap???
Spoiler Alert: YES!
Special guest Jason Malouin shares how to capture the visual communication of an exp...
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169: Meditation and 'Holistic Over Hustle' for High-Achieving Entrepreneurs with Katie Krimitsos from 2019-03-12T14:00
Did you know there was a holistic way to hustle?
With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business ...
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168: Visualization and Mirror Neurons: Applying Psychology to Write Better with this Quick Copy Tip from 2019-03-05T15:00
Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.
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167: Psychology of Confirmation Bias to Improve Your Writing - Quick Copy Tip from 2019-02-26T15:00
Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!
Confirmation Bias Def...
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166: Get Never-Before-Heard Stories from Your Interview Guests with Eric Hunley from 2019-02-19T15:00
"Interviewing is like a date." Do you agree or disagree?
This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I ...
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165: Secret to Getting More Speaking Gigs with Davide Di Giorgio from 2019-02-15T15:00
Learn the REAL secret about getting more speaking gigs!
Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coa...
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164: Hypnosis, Book Promotion Street Teams, and Writing Out of Order with Bri Seeley from 2019-02-12T15:00
THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book.
Our guest today, Bri Seeley, started her entrepreneur ...
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163: Hilarity Ensues, Failures Revealed, and Book Tips Abound with Bestselling Comedy Author Amy Lyle from 2019-02-05T15:00
Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle.
Amy shares tips about book categories, formatting...
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162: "Thud Factor" Book Tips for Positioning Yourself as a Thought Leader with Samantha Riley from 2019-01-29T15:00
Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up.
161: Q+A for a Student Asking for Podcasting and Business Advice from 2019-01-22T15:00
What are the benefits of Podcasting at a personal and business level?
First, a little information…
A Senior at Cal State Fullerton...
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160: Tiny Leaps, Big Changes for Podcast, Book, and Business Growth with Gregg Clunis from 2019-01-15T15:00
“All big changes come from the tiny leaps you take every day!”
This is the passion of your guest today.
It is the concept that led him to start a podcast...
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159: Leadership + Communication Quick Copy Hack [ConnectingSD Edition] with AnnMarie Rose, Sarah Hancock, Jessica M. Powers, and Stephanie Andrews from 2019-01-11T15:00
Quick copy and business leadership tip for you today...plus a behind-the-scenes recording!
First, the Backstory…
Last year in January of 2018, I started a group ...
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158: LinkedIn Strategy Tips, Where Your Copy Can Shine Through, with Estie Rand from 2019-01-08T15:00
Positioning yourself in your niche as an expert...how can we do that best?
My lead domino is with a book.
But, our guest today loves social media most of all! And she told me...
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157: Wins from 2018 + Goals for 2019 for Us Copy Poppers from 2019-01-04T15:00
Popping in with you this week just to:
- Wish you a happy start to 2019 (done and done... Listen
156: Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Children's Book Author and Podcaster Angela Ferrari from 2018-12-25T15:00
If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you!
Artist, podcaster, and children's book author Ang...
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155: Authority Positioning, Confidence, and Self-Publishing a Book Like a Publisher with Dr. Bhrett McCabe from 2018-12-18T15:00
What can a mindset coach to professional athletes teach us about business? Turns out...a lot!
Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, author...
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154: Storytelling for Connection, Influence, and Growth with Podcasting Pro Jeremy Enns from 2018-12-14T15:00
Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories!
Our guest Jeremy Enns, ...
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153: Easily Find What Words Your Audience Wants to Hear in Your Writing with Word It Out - Quick Copy Tip from 2018-12-11T15:00
Hellllo and welcome! Today is a quick copy tip episode for you!
Quick shout out to Melina Pa...
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152: Scaling a Business to 10s of Millions? It's a Head Game. Interview with Transformative Provocateur and Bestselling Author Kelsey Ramsden from 2018-12-09T15:00
Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching ...
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151: Writing the Legacy of Think&Grow Rich and Compounding Success with Bestselling Author James Whittaker from 2018-12-04T15:00
Success compounds. Do you have the right mindset to achieve all you wish to in your life and business?
From the 13 s...
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150: Raw and Real #1 Bestselling Book Journey [Sharing It All to Make a Positive Impact] with Jimmy Colson from 2018-11-26T14:30
Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite.
He had to overcome being raised by a heroin-addicted mother who use...
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149: Naming My Book Publishing Company Question and Sneak Peek to Big Book Release Coming Up from 2018-11-15T20:50:05
I need your advice for how to name and classify something! A book publishing company? Help! :)
Plus, on this quick episode, I'm giving you a sneak peek into a big book re...
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148: Grow Your Audience, Get Booked on More Podcasts, and How to Make $240,000 an Interview with Kelly Glover from 2018-10-31T07:01
$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal:
• how to make a lot o...
147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn from 2018-10-11T04:07:16
What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?
If you’ve ever wondered why some techniques work when it comes to...
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146: Get Booked on More Podcasts, Do a Podcast Book Tour, and Leverage a Podcaster 1-Sheeter with Jessica Rhodes of Interview Connections from 2018-10-05T00:14:23
Where do podcasts, books, and smart media exposure intersect? Find out today!
We sit down with Jessica Rhodes, founder of Interview Connections, the largest and most successful guest book...
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145: 1 Psychology Take-away + 1 Quick Copy Writing Challenge for You [Lisbon - Newark - San Diego Airport Voice Memo] from 2018-09-26T16:54:55
9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into...
• 1 Psychological Take-Away for entrepreneurs, whether digital nomads or not
• 1 Fast Copywri...
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144: Reprogramming Your Own Mind to Fight the Biggest Psychological Killers of Success in 4 Easy Steps with Mia Hewett from 2018-09-18T13:00:23
4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to improve your mindset, writing, and more!
143: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights] from 2018-09-11T21:59:24
It's sad, but true. People are out there to make money off or YOUR hard work.
First it starts in the adult industry, then it moves to movie studios and music, now it's here to affect us a...
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142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren from 2018-09-04T16:05:49
Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Sm...
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141: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek] from 2018-08-22T14:00
Making connections and marketing your best self on stage! Sounds like a great plan right?
You are about to hear THE conversation to take you to the next level on stage and on brand!
... Listen
140: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence,&Improvement (Part 2) - Building a 'Cult'ure of Raving Fans from 2018-08-16T14:00
Time for Part 2 of my practice session!
Let’s talk about CULTure and gaining fans. Don’t worry about the term “Cult” because our conversation is about connections, psychology and growing ...
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139: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence,&Improvement (Part 1) - Persuasive Language from 2018-08-14T15:00
I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we can experience, and how to incorporate myster...
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138: How to Set Yourself Up As "The Expert" and Grow a 6-Figure Business with Bestselling Author Eli Natoli from 2018-08-07T14:00
From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a bo...
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137: Bestselling Book Writing Dreams Realized! Tactical Advice from New Non-fiction Author Wendy Kim from 2018-08-01T16:27:02
A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey!
Wendy Kim is a 'next level coach' who uses her skills from her former profes...
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136: Fast-Talking Rapper Turned Copy King, Emmy-Award Winning Producer, Reality T.V. Star, and Bestselling Author Greg Rollett from 2018-07-31T01:01:39
Want the recipe to improve your copy and position yourself on the leaderboard in your industry??
My interview this week is a fast-paced, incredible conversation on marketing, bra...
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135: Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz from 2018-07-17T14:00
Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check!
Today we dive into psychology, leadership, and audio books?! YE...
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134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn from 2018-07-10T14:00
Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, po...
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133: Email Marketing Tips and Tricks for Entrepreneurs and Authors with AWeber's Erik Harbison from 2018-07-05T14:00
The psychology of improving your email marketing and how it can help sell your books, courses, products, and services...
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Happy 4th of July AND Happy <...
132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts from 2018-06-26T17:00
Learn how YOU can have a podcast and bestselling book if you want to with your business!
We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and wr...
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131: Master Marketing Psychology and Launch a Bestselling Business Book with Jared Warner from 2018-06-19T15:00
Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even though he never thought he could be an author. Listen
130: Psychological Permission to NOT Be Perfect [In Writing, Podcasting, Coaching, and Health] from 2018-06-12T22:27:34
If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www.Instagram.com/laptoplaura
But that's just not the case.
- Is p... Listen
129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!] from 2018-05-29T19:00
"Passion Over Perfection!" It’s time to overcome your fear and step on stage...especially if you are a gal pal!
Now is the best time to step out of your comfort zone and move away from t...
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128: Lego Method to Write Your Book Without Stress - Quick Writing Tip from 2018-05-23T16:56:05
Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book!
Some great podcast highlights include:
...
127: Insider Writing and Growth Tips for Podcasters from a Podcast Pro Rob Walch from 2018-05-16T19:00
Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!!
Insider info on getting your podcast found in search, growing it, and more.
A few exciting high...
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126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen from 2018-05-08T14:00
International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podc...
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125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority from 2018-05-01T14:00
It’s time for you to upgrade your status. Are you ready to become an expert?
This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world yo...
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124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast from 2018-04-24T14:00
Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary!
Today I am going to give you 8 lessons I’ve learned over the last 2 ye...
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123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612 from 2018-04-18T14:00
Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?!
122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa Hall from 2018-04-10T14:00
How to apply psychology tips and writing hacks for more business success?
Does understanding people's personalities help choose business partners and clients?
If these topics pique ...
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121: Psychology of Building Your Network for Podcasters, Entrepreneurs, and Authors with Travis Chappell from 2018-04-03T15:30
Let’s break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast.
This episode is for you if you are an entrepreneur, ...
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120: 2x Bestselling Author Interview with Larry Roberts on Book Launch Day! from 2018-03-30T00:11:24
[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category ...
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119: We hit #1 Bestseller!!! Book #2 Voice Memo Update from the Trenches! from 2018-03-28T00:28:49
WE DID IT!!!!!!!!!!!
A few exciting highlights include:
- #1 for Larry
- #1 for me
Take Action Now!
118: (Part 2) Book #2 Voice Memo Update from the Trenches! from 2018-03-26T22:48:23
Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)...
A few exciting highlights inc...
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117: (Part 1) Book #2 Voice Memo Update from the Trenches! from 2018-03-26T15:52:51
No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018...
- The day before my second book launches to the world?
- The day before Larry Rober... Listen
116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing from 2018-03-06T15:00
I’ve got a quick Q and A session about book writing and self-publishing!
I decided to answer an email with an audio response to a writer and future author!
A few e...
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115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly from 2018-02-27T18:00
Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs...
My guest today has a lot to say about self-worth, transformation, and the ...
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114: PR and Big Media Attention for Authors with Heather DeSantis from 2018-02-23T21:00
Have you been wondering how you can get on the big TV networks to promote your book or expertise?
My conversation today is with a PR expert that is dropping some serious knowledge on how ...
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113: Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker from 2018-02-20T15:00
The Adult Film World, Pirates, AND Copyrighting?! Oh, my!
This week I’m diving into the world of content protection and why this may be the most important interview you hear this year! Listen
112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip from 2018-02-13T15:00
Ready to get on TRACK with a formula for success for your book sales?!
Of course you are! Check out this week’s quick tip to find out what it means!
A few exciting highligh...
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111: The Psychology of “Fake It Til You Make It” as a Public Speaker and Author - Quick Tip from 2018-02-06T15:00
Fake is the new Real?
Check out this week’s quick tip to find out how to embrace faking your skills as you build them up!
Check out today’s transcript!
The Psychol...
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110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip from 2018-01-30T15:00
It’s time for a Tuesday quick book tip!
I have a few pricing and book size strategies to help you get paid on the road to Best Seller!
A few exciting highlights include: Listen
109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox from 2018-01-23T15:00
The first interview of 2018 is here and it’s guaranteed to inspire you! A rough start in life doesn’t have to control your journey!
My guest today shares not only her past but also her ...
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108: The Psychology of "Print Your Own Shirt!" Quick Tip from 2018-01-16T15:00
Practice makes perfect.
We’ve all heard that saying before, but have you put it to work yet??
Today I have a story for you with a tip – Don’t wait for your chance, Take It!
...
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107: Your ONE Word Quick Copy Tip [CONNECTION Edition] from 2018-01-09T15:00
If you were asked to pick one word to describe your business, life, aspirational goals?
Just one word! Let's connect ;)
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106: HELP! 1 Question of Feedback Needed + Happy New Year! :) from 2018-01-02T20:43:29
Lightening fast ask for feedback from YOU!
It's the new year -- happy 2018! It's going to be great. I can feel it.
But my goal with this podcast is to keep bring...
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105: Psychology in Negotiating Anything with Kwame Christian from 2017-12-29T15:00
Last episode of the year! Are you ready to negotiate??
Get ready to nerd out with some psychology and persuasion tips and tricks! It’s the best way to end 2017 and get ready for success i...
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104: Blogs Become Books? Elite Repurposing Hacks with Dr. Beth Brombosz from 2017-12-19T15:00
Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why?
My “soul sista” is here today to tell you about all of the reasons why the TIME IS ...
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103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition] from 2017-12-12T15:00
Poke it with a stick??! Yes, that’s what I said.
I’ve got a super quick psychology tip for you today!
To quickly get inside your customers' heads and connect to them with ...
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102: Psychology of Podcasting + Copywriting for Podcasters from 2017-12-05T15:00
It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people!
I want to share with ...
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101: Psychology of Effective Networking and How to Be Referable with Michael Griffiths from 2017-11-28T15:00
Leads, opportunity, and more money…interested yet?!
Find out how to do networking right with my guest in today’s conversation about credibility, referrals, and marketing. And how...
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100: How to Write Copy That Pops in Google with SEO Expert Andy Steven from 2017-11-21T15:00
Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High Voltage SEO!
A few exciting high...
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099: Persuasive Holiday Card Writing Quick Tip from 2017-11-14T15:00
It’s time to bring (sexy) snail mail back!
Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright?
098: Quick Gruesome Grammar Tip Story from 2017-11-07T15:00
Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar.
A few exciting highlights include:
-Reminder of who ...
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097: The Power of Words and the Company You Keep with Steve Rodgers from 2017-10-31T14:00
Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle?
Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker --...
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096: How to 3x Your Traffic By Deleting 1/3 of Your Content with Todd Tressler from 2017-10-24T15:00
“Quality is the new SEO.” – My guest today gave me today’s headline and so much more content for you to help you with your business.
Find out how to get more leverage out of the work you ...
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095: Shockingly Successful Course Creation Psychology with Dr. Carrie Rose from 2017-10-17T11:00
Education and Entrepreneurs…a Love Story.
This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with th...
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094: The Psychology of Snippet Text Copy [Quick Tip] from 2017-10-10T11:00
Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google se...
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093: 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane from 2017-10-03T11:00
High energy, incredible insights, and loads of experience are the ingredients for this week’s interview!
From beginning to end you will not want to miss out on my conversation with a 10-t...
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092: How to Begin Self-Publishing with Tim Lewis from 2017-09-26T11:00
We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publi...
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091: Mad Profits Using Smart Sales Psychology with Ryan Stewman from 2017-09-19T11:00
Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!?
That’s the theme behind this week’s interview with esteemed guest, the ...
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090: How to NEVER Run Out of Content Ideas with Yann Ilunga from 2017-09-12T11:00
Get stumped what to write, talk, or record about next? "Writer's block" is real!
How about podcasting? Have you thought about starting your own show or getting interviewed on others?
... Listen
089: Quick Psychology Tip: The Power of 'Because' from 2017-09-05T11:00
Have you ever wondered about the power behind words?
The word “because” in particular can prove to be a great boost in your business but you have to listen to this quick tip to find out h...
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088: Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney from 2017-08-29T11:00
10 seconds left in the game and who do you look to for help??
Your Coach of course!
Today’s conversation is with a coach’s coach! There is also a Secret Coach’s Club that you can g...
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087: Homeless to 2 Comma Club and #1 Multi-International Best-Selling Author with Akbar Sheikh from 2017-08-22T11:00
From homeless and $0 to helping others hit over $1 million dollars...this week’s guest is truly an expert in his field!
He drops so much knowledge on everything from psychology to your pu...
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086: 7 Effective Ways to Apply 2 Psychological Principles to Your Copy and Business from 2017-08-15T11:00
Have you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn’t think you could apply that thought to your copy or your business…well you can!
085: One Takeaway From Gary Vaynerchuk On Sales Versus Marketing from 2017-08-08T11:00
Gary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond!
A few exciting highlights in... Listen
084: #1 International Best-Selling Author and 'Gain Changing' Takeaways with Tom Camp from 2017-08-01T11:00
Becoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats?
Yep! Those are just a few topics that Tom and I discuss in this dynamic and enterta...
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083: Psychology of Buying And Selling a Business with David Barnett from 2017-07-25T11:00
What does it take to sell your business? Ever wondered who helps people navigate the transition of such an important investment?!
Look no further than my guest on today’s episode - David ...
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082: Writing&Psychology Tips from Singer-Songwriter Mia Rocks from 2017-07-18T11:00
Get ready to be inspired today by someone who is not even old enough to vote!
Today’s guest is truly a Rock Star in the making...with a compelling message! Mia Rocks shares her songwritin...
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081: 6 Platforms for Pro Self-Publishing on Amazon from 2017-07-11T11:00
So many tools, so little time.
Are you ready to self-publish that book but need some help understanding the tools out there to get you over the final hurdle?
Look no further for so...
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080: Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence from 2017-07-04T11:00
What's hot this summer? If you guessed Jennifer Lawrence, you're not wrong.
But title generators deserve a nod too!
A few exciting highlights include:
- If y...
079: The Return of the Word Nerd with Jessi Honard from 2017-06-27T11:00
Just follow your North Star..
…hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi’s business follows her purpose by helping entrepreneurs...
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078: Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!) from 2017-06-20T11:00
Let’s apply the psychological principle of ‘reciprocity’ to business.
Heck, this quick tip applies to everyday life too!
A few exciting highlights include: Listen
077: Quick Copy Tip: How to Get Terrific Testimonials from 2017-06-13T11:00
Testimonials! We all want them don’t we?!
Tune in for great tips to help you enhance and improve your testimonials on your landing pages.
A few exciting highlights include:...
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076: 5 Pitching Tips Leveraging Psychology&Copy with Meghan Alonso from 2017-06-06T11:00
Gemini birthday girls on the podcast today!
Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America’s Got Talent, former gymnast and helped...
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075: Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann from 2017-05-30T11:00
Can you say “Welcome” in German?! Our guest today can...but that's not all...
Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a C...
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074: From Awkward to Awesome, The Psychology of Connecting with Influencers&Getting Your First Book Published with Calvin Wayman from 2017-05-23T11:00
Are you ready to watch this podcast while you listen?
Today’s podcast I decided to start adding the video component!
You are going to really enjoy my conversation with Calvin Way...
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073: Help! 2 Important Questions For You from 2017-05-16T11:00
I need your help!
Today’s episode is a quick request from me to you! Tune in to find out!
A few exciting highlights include:
- New Twitter an... Listen
072: Quick Tips on Hashtags for Instagram from 2017-05-09T11:00
#INSTAGRAM Today’s quick copy tip is about using hashtags to help you grow your online community!
Learn more about my Instagram page and my dog Tuck! #Chillastuck
071: $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan from 2017-05-02T11:00
Can you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share with you guys.
Today’s guest is...
070: Sex, Facebook Messenger, and Rock&Roll with Ian Smith from 2017-04-25T11:00
Leverage messenger bots the right way.
This interview is with a true expert in many industries including digital marketing! Ian Smith shares incredible knowledge and experience all about ...
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069: Quick Tool Tip: If This Then That from 2017-04-18T11:00
Time for a super quick copy tip that is sure to save you time for your business! Who doesn’t want extra time?!
A few exciting highlights include:
- New Twitter... Listen
068: Facebook Live + Messenger Marketing Teaser from 2017-04-11T11:00
Can you see me guys?? I just went live on Facebook and turned it into a podcast!
I am excited to repurpose this Facebook Live video and kill two birds with one stone!
Check i...
067: Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey from 2017-04-04T11:00
Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on my conversation today with our guest!
W...
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066: Psychology of Page Optimization with Chris Dayley from 2017-03-28T11:00
Have you ever wondered what causes people to hit click?? Struggling to get conversions??
Don’t miss this incredible discussion on the psychology of marketing and how you can increase your...
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065: Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz from 2017-03-21T11:00
Are you in search for more sales? More leads for your growing business?
Listen to this new episode about a super quick and easy social psychology tip that can help you increase your sales!...
064: Overcoming Entrepreneurshit&Writing a Book with Stephen Dela Cruz from 2017-03-14T11:00
Have you ever considered writing a book??
Today’s chat is with an incredibly successful entrepreneur who started his first business at 18 and was bringing in six figures by 19!
He ...
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063: $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean from 2017-03-07T12:00
$96,250.00!! In one email over one weekend, Terry Dean made that exact amount of money! You will want to listen to my interview with Terry to gain some incredible insight to his success!
<... Listen
062: Quick Copy Tip: Google's Keyword Planner Tool Example from 2017-03-02T14:00
"Electric Cars" or "Electrical Vehicle"??
Have you heard of Google’s Keyword Planner?
If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want...
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061: Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando from 2017-02-26T19:16:14
Have you been thinking whether you should 'get personal' in your business? With your brand?
You need to.
... Listen
060: From Bullied to Inspirational with Bhomik Saini from 2017-02-14T11:00
From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how mindset is so i...
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059: Quick Pic Tip: Luna Pic Edition from 2017-02-11T12:00
In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs!<...
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058: Quick Copy Tip: Facebook Ads Edition from 2017-02-09T12:00
In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked!<...
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057: Intuition, Self-Worth, and Abundance with Cassie Jeans from 2017-01-31T19:33:28
What’s the Psychology behind self-worth? How does it affect our success as entrepreneurs?
056: Mastering Productivity, Discipline,&Focus in 100 days with John Lee Dumas from 2017-01-24T18:09:45
The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of EOFire has....
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055: Building a Business and Writing a Bestselling Book While Still in College with Sabah Ali from 2017-01-20T20:27:18
Do you struggle with having the right mindset? Our guest today talks about her love for fashion, the journey to start a clothing line, and the importance of mindset in building a business and wr...
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054 - Writing Anywhere In the World with Boom Shikha from 2017-01-16T19:45:15
Are you a good writer?
Yes or no, there are ways to improve that will significantly help your business.
<... Listen
053 - Sharing 2017 Goals or "Resolutions"? from 2017-01-09T19:23
Happy New Year! Is it dumb to do "resolutions"?
I ring in on this (hint: I don't agree with a lot of people on social media right now).
And I share 2 goals for this year that I'm w...
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052 – The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series] from 2016-12-31T17:00
Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas!
He dr...
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051 – High-level Branding&the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series from 2016-12-27T15:00
Having trouble growing your brand?
In this episode, Michael O'Neal discusses using a podcast to grow your brand and ...
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050 - Helping Millennials and More with Adrian Aguilar from 2016-12-25T15:00
Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life?
In this episode, Adrian Aguilar shares ...
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049 – Lead Magnet&Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series] from 2016-12-22T15:00
Are you creating purposeful content that can change the relationship of your audience from listener to customer?
In ...
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048 – 1-Sheeters&SEO with Stephen Christopher [Book Influencer Mini-Series] from 2016-12-20T15:00
Need help with getting booked for podcast interviews?
In this episode, Stephen Christopher provides some helpful a...
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047 – Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series] from 2016-12-18T15:00
In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business.
A few exciting highlights include: Listen
046 – Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series] from 2016-12-15T15:20:08
Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with podcasts. Listen
045 - Kardashian Logic for Business Growth with Jo-Anne Bloch from 2016-12-13T16:36:55
How can you apply the Kardashians' strategies to help catapult your own brand and business?
044 - Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights from 2016-12-11T17:21:14
How can you improve your emails to better serve your community?
Marcus Meurer shares some great advice about craftin...
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043 - The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz from 2016-12-08T16:58:15
3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business.
<...
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042 - My Story Revealed as JC Preston Interviews Me! from 2016-12-07T16:59:17
The tables are turned! I’m now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast.
We...
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041 - Build Trust, Authority,&Connection with Your Audience Featuring Jennifer Faulkner from 2016-12-02T17:00
Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience.
Jennifer specializes in achievin...
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040 - Copy Book on AMAZON!!! [And Best Seller already!] from 2016-11-28T21:22:51
UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo!
------
Omg. I think I did it!
Copywriting for Podcasters book is now UP on Amazon! Ju...
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039 - Happy Thanksgiving + Book Update from 2016-11-24T16:31:40
I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me. What better day than Thanksgiving!
Also, I have an update on m...
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038 - Grow Your Authority&Revenue With Virtual Summits featuring Jaime Slutzky from 2016-11-23T19:15:15
The psychology of putting on an effective virtual summit...
In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Te...
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037 - 3 Google Docs Hacks for Faster, Better Writing from 2016-11-14T21:07:57
Write better and faster with 3 simple hacks that make Google Docs even more powerful.
For more: Shownotes for 3 ...
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036 - Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams from 2016-11-10T00:56:10
How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the "King of Crow...
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035 - Psychology Secret Revealed: Satisfy Those Expectations, Baby! from 2016-11-05T10:30
Expectations and satisfaction are strongly linked.
Have you ever heard the — kind of true — joke about how the solu... Listen
034 - New Conversations&Meeting Your Mission with Sue Rebar of Welcome Home Troops from 2016-10-29T13:19:42
Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops.
- What Sue is doing wi... Listen
033 - Where Tech and Humanities Meet with Akbar Jaffer from 2016-10-20T12:00
The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising.
In thi...
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032 - Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy from 2016-10-14T16:19:01
A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more!
Listen to this quickie to find out...
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031 - Marketing Wisdom from Real Estate Pro Mompreneur Jennifer Holland of Berkshire Hathaway (Home Services) from 2016-10-11T09:00
Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland from Berkshir...
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030 - Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira from 2016-10-04T09:00
A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.
029 - Digital Nomad Airport Wifi Travel Hacks from 2016-09-30T16:38:57
Getting more done at airports. 2 tools or hacks.
- What is a Digital Nomad? [3:00]
- Google Maps Hack [4:55]
- How LoungeBuddy can help you while waiting at airports [6:... Listen
028 - Writing Tips from Transcription Pro, Jennifer Peterson from 2016-09-27T09:00
Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson.
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027 - Quick Grammar Tip: 'Me ate the food' Edition from 2016-09-20T12:00
"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :)
- The inspiration for this grammar tip [1:35]
- Are you smarter than a high schoole... Listen
026 - Standing Apart with Snail Mail and More with Jim Palmer from 2016-09-15T09:57:05
Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail.
In this episode I...
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025 - Quick Copy Tip: Gladiator Edition from 2016-09-09T11:09:53
Channel your inner Russell Crowe... why you need to make your copy "entertaining".
- W... Listen
024 - Hacking SEO with Stephen Christopher from 2016-09-06T10:52:22
Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketi...
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023 - Managing Psychology, Emotion,&Ego for Success with Victor Adefuye from 2016-09-02T16:33:27
EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.
Notable Sections:
- Listen
022 - Quick Copy Tip: #StayStrong Edition from 2016-08-29T15:37:30
Active and passive voice? [1:31]
Why is the active voice so much better for copywriting? [2:47]
"An active sentence is when the subject of the sentence is doing the action." <...
021 - The Psychology Behind Fearless Selling&Sales Funnels with Yasmine Khater from 2016-08-23T12:00
Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.
020 - Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman from 2016-08-16T10:21:58
Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.
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019 - Quick Copy Tip: Top Chef Edition from 2016-08-09T12:00
Actionable and straight to the point: why you need to use compelling language for your call to action.
Text N...
018 - Copywriting Tips from a "Word Nerd" with Jessi Honard from 2016-08-02T12:00
Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.
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017 - How to Frame Your Messaging for Ultimate Impact with Mike Broadwell from 2016-07-26T12:00
Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell.
016 - On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer from 2016-07-19T12:00
What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement?
In this episode we talk all about being a digital nomad and I sit down wit...
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015 - Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington from 2016-07-12T12:00
Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics.
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014 - What Gets Read&What Matters with Lee Caraher from 2016-07-05T12:00
Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher
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013 - Landing Page Creation&Optimization (Part 2) from 2016-06-30T12:00
Part two of our landing page creation and optimization that we started in episode 8.
012 - How to Set Yourself Apart with Stories with Christoph Trappe from 2016-06-23T16:43:15
Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe.
- ...
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011 - Why It's Important to Have a Social Media Strategy with Corinna Essa from 2016-06-15T14:29:56
Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide.
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010 - Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba from 2016-06-10T12:00
How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba.
009 - Generating Clients for Life with Charlotte Greenman from 2016-06-04T01:07:17
Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman.
008 - Landing Page Creation&Optimization (Part 1) from 2016-05-31T12:00
How to create and optimize your landing pages for more email opt-in conversions.
- The three main types of landing pages. Listen
007 - Becoming a Social Media Practitioner with Liz O’Donnell from 2016-05-23T12:00
Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant. Listen
006 - Podcast Therapy&Instagram Hacks with Melissa Sue Tucker of OCW Productions from 2016-05-17T14:53:05
Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions.
005 - Traditional Media Is Not Dead&Why You Should Care with Lindsey Germono from 2016-05-09T13:36:25
The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you ar...
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004 - From $54 Million Dollar Product Launches to Starting Your Own “IT” Brand with Minling Chuang from 2016-05-05T18:24:54
The branding behind $54 million dollar product launches...
In this episode I sit down with Minling Chuang from Brand...
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003 - Future Pacing: The Simple&Subtle Trick to Get Your Prospect On the Path to “Yes" from 2016-05-02T12:00
Future Pacing is an important concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" an...
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002 - How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months from 2016-04-25T12:30
Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the creative approach...
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001 - 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters from 2016-04-25T12:00
What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do w...
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000 - Welcome to Copy That Pops! from 2016-04-22T12:43:41
I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics!
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