158: LinkedIn Strategy Tips, Where Your Copy Can Shine Through, with Estie Rand - a podcast by Laura Petersen, M.A.E.D.
from 2019-01-08T15:00
Positioning yourself in your niche as an expert...how can we do that best?
My lead domino is with a book.
But, our guest today loves social media most of all! And she told me before we officially started recording:
“Linkedin is a gold mine for copywriters because it’s all about the copy!”
You don’t have to be a pro copywriter to leverage it though...you just have to listen to this podcast! 😜 Next-level marketing and business strategy is what our guest Estie Rand is all about...and she really dishes on LinkedIn and more!
We talk about:
- How to cultivate "word of mouth" referrals and paying business
- What 'trigger word' can you give your network so you get lots of 'right' clients?
- How to use (small and free) speaking gigs to grow your business [there's a way to speak to generate business]
- ACTUALLY add value in your talk and still land clients
- Tactical tips to adjust your writing slightly to make people feel more connected to you (truthful marketing that also taps into human psychology)
- Neuro-linguistic programming tips (NLP)
- How to create and launch branding strategy and marketing campaigns
- Funny story of how Laura met her husband [Hint: she didn't have to go far]
- Why to not worry about 'competition'
- What is "core marketing" (listen for the flower analogy! plus 3 small business examples to demonstrate)
- [25 minutes in] LinkedIn best practices
- Tools: LinkedHelper, Meet Leonard, Nimble, and low-cost VAs to help!
- Ways to cultivate your audience on LinkedIn
- A secret trick that Estie just discovered! (Find a great connection who's doing it great, do a search for that person's connections that are your 2nd and 3rd tier, then connect away!)
- Taking branding and positioning to the next level!
- Thinking, Fast and Slow by Daniel Kahneman
- 5 Tiers of Sales: 1. Attention, 2. Interest, 3. Evaluation, 4. Negotiation, 5. Decision
- “Bro-etry”
- Check out Josh Vector for more LinkedIn and Facebook hack
Freebie from Estie
- includes 139++ marketing ideas for any budget!
Our Guest
Estie Rand is on a mission to empower everyone who has a business dream to professionalize it and make it profitable.
The founder and owner of Strand Consulting, a full-service consulting firm for small business owners, Estie also hosts the Business Breakthrough podcast, making business success relatable and achievable for everyone.
Estie's Highlights
- Built a six-figure business in 2 years with $0 spent on advertising
- Mom of five coaching multi-millionaire business owners
- Former CIO of a multi-national nonprofit
- Host of the Business Breakthrough podcast, where they humanize business
- Created Business 101 HS incubator & course, teaching business sense to teens
Great Quotes
- “Don’t be boring.” - Estie Rand
- “Linkedin is a gold mine for copywriters because it’s all about the copy!” - Estie Rand
- "You can cultivate word of mouth." - Estie Rand
- "Be really focused in your pitch. Make sure people in your network know who to send your way and for what. And find the 'hook' even if you do a lot of things." - Estie Rand
- "There's a way to speak to generate business." - Estie Rand
- "When you hear me speak, it's like drinking water from a firehose...you walk away with immediate value but you are also like 'there is a lot there and there is more than can help me.'" - Estie Rand
- "Sell more things to the same people." - Estie Rand
- "I will always, always whenever possible, mirror the WAY people wrote me their email...because that mirroring psychologically, they start to feel more connected to me." - Estie Rand
- "Honesty is communicating real truth, not the details of something." - Estie Rand
- "Always try to use their words or a synonym...I'll say it the way you want to say it." - Estie Rand
- "Politics aside, this is just human nature. We like people that feel like us." - Estie Rand
- "At the end of the day, all business is built on trust." - Estie Rand
- "LinkedIn's giving me real money!" - Estie Rand
- "Post something every day for a month, just to get a start for what the audience is listening to." - Estie Rand
- "LinkedIn's more like Facebook where if you connect to someone, they're connected back to you. They're automatically your follower." - Estie Rand
- "Right now is a 'Golden Zone' [in LinkedIn]!" - Estie Rand
- "Marketing is all psychology." - Estie Rand
- "This is classic Dale Carnegie the sweetest sound in any language to any person is their own name. Always, always, whenever you can, use their name." - Estie Rand
- "If you are not the customer, you're the product." - Estie Rand
- "Be interesting enough in the first three lines that people want to read more." - Estie Rand
Take Action Now!
- TRAINING on hitting Amazon bestseller [free]
- COMMUNITY of new and growing nonfiction authors! [free]
- GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]
Learn More:
Further episodes of Copy That Pops: Writing Tips and Psychology Hacks for Business
Further podcasts by Laura Petersen, M.A.E.D.
Website of Laura Petersen, M.A.E.D.