Podcasts by Daily SEO Tips
Daily SEO tips by SEO veteran, Katherine Watier Ong
Further podcasts by Katherine Watier Ong
Podcast on the topic Technologie
All episodes
Episode 153: Can mixed content sites perform well in organic search? from 2021-07-14T17:00
Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?Hello. Thanks for listening to SEO tips today...
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Episode 152: Google updates its CTR Patent from 2021-07-13T17:00
Google updated its User CTR PatentHello. Thanks for listening to SEO tips today.Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should ...
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Episode 151: Google knows writers from 2021-07-12T17:00
Did you know that Google can figure out *who* wrote your site content?Hello. Thanks for listening to SEO tips today.John Mueller says they use something called recognition where they spot writing p...
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Episode 150: Sharing Spotify Podcast for more exposure from 2021-07-08T17:00
Spotify had made sharing podcast content easierHello. Thanks for listening to SEO tips today.Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a ...
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Episode 149: Subfolder vs Subdomain - Which is best for organic traffic? from 2021-07-07T17:00
Subfolders vs subdomain - which is more effective when you’re consolidating your website?Hello. Thanks for listening to SEO tips today.Here’s the tip (and is what I recommend to clients): moving to...
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Episode 148: RSS feeds and brand follows from 2021-07-06T17:00
Let’s talk about RSS feeds.Hello. Thanks for listening to SEO tips today.Google recently announced an updated use for RSS - allowing users to follow brandsI spotted this announcement on the Chromiu...
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Episode 147: Google I/O updates that impact SEO from 2021-07-02T17:00
Let’s talk about the Google I/O Updates that impact SEOHello. Thanks for listening to SEO tips today.Here’s a quick overview of the updates from Google I/O that impact SEO.1. Google announced their...
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Episode 146: Heads up on a few different terms in GA4 from 2021-07-01T17:00
Let’s talk about GA4 and its different terminologyHello. Thanks for listening to SEO tips today.Let’s talk about two different terms you’ll find in GA4 that are not in the older version of Google A...
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Episode 145: The marketing value of Facebook Groups from 2021-05-12T12:00
Let’s talk about Facebook GroupsHello. Thanks for listening to SEO tips today.1.8 Billion People Use Facebook Groups Every MonthThis is a HUGE amount of potentially untrackable visits to your site ...
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Episode 144: Creating a Hub to build topical authority from 2021-05-11T12:00
How to Create a plan to build a Page or Hub that sets you up as a Topical AuthorityHello. Thanks for listening to SEO tips today.This article from OnCrawl was an intense read, but the most helpful ...
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Episode 143: The potential impact of mobile only indexing from 2021-05-10T12:00
Let’s talk about whether Mobile Only Indexing might be impacting your site.Hello. Thanks for listening to SEO tips today.If you were not aware, Google announced that they would crawl all sites (des...
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Episode 142: Impacts of Web Core Vitals update on your site from 2021-05-04T17:00
How much of an impact will Web Core Vitals have on your organic traffic? Learn more in today's SEO tip.View podcast show notes at:https://wostrategies.com/podcast/seo-tips-flash-briefing/web-c...
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Episode 141: Optimizing your podcast for multiple players from 2021-05-03T22:00
Let’s talk about optimizing your podcastHello! And thanks for listening to SEO tips today.First of all, did you know that (based on the State of Podcasting Listening 2021 report) the number of Amer...
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Episode 140: Google is now measuring heart and respiratory rate from 2021-04-12T12:00
Google’s newest data setHello! And thanks for listening to SEO tips today.Let’s talk about Google’s newest data set and how I think they might apply it to search.Google is going to offer heart and ...
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Episode 139: New episode on Digital Marketing Victories Podcast - Public speaking in 2021 from 2021-04-09T12:00
Free public speaking tipsHello! And thanks for listening to SEO tips today.Last month I also released a new podcast episode on the Digital Marketing Victories podcast. If you're interested in ...
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Episode 138: Business at CoWorking Locations and Google My Business from 2021-04-08T12:00
Google Has Updated My Business Guidelines For Co-Working SpacesHello! And thanks for listening to SEO tips today.The update mentions that if your business location is out of a co-working space, it ...
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Episode 137: March new SEO tools and resources from 2021-04-07T12:00
Let’s talk about the SEO tools and resources that I discovered last month.Hello! And thanks for listening to SEO tips today.Today’s tip is just going to be a quick rundown of the new tools and reso...
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Episode 136: Do audio files provide a ranking boost? from 2021-04-06T12:00
Today’s tip is going to focus on whether any benefit to adding audio files to your website.Hello! And thanks for listening to SEO tips today.And the latest from Google, No. There is no SEO benefit ...
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Episode 135: Brand Associations in Google Search Console from 2021-04-05T12:00
Curious about the new brand associations in Google Search Console? We are going to talk about what they are in today’s tip.Hello! And thanks for listening to SEO tips today.This new feature lets yo...
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Episode 134: Is your direct traffic actually Google Discover? from 2021-04-02T12:00
Do you know much of your direct traffic is actually Google Discover?Are you suspicious that your direct traffic might instead be Google Discover traffic? Learn more about how to get a sense of this...
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Episode 133: A website's topical expertise and ranking from 2021-04-01T12:00
Topical expertise and rankingHello! And thanks for listening to SEO tips today.Google’s John Mueller said they could recognize if a site has a good reputation on a specific topic area. Websites sho...
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Episode 132: New to me tools and resources - March 2021 from 2021-03-10T20:00
Let’s talk about the SEO tools and resources that I’ve recently discovered.Hello! And thanks for listening to SEO tips today.So today’s tip is just going to be a quick rundown of the new tools and ...
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Episode 131: How to conduct YouTube keyword research from 2021-03-09T20:00
Let’s talk about Keyword Research Tips For YouTube VideosHello! Thanks for listening to SEO tips today.This tidbit comes from the YouTube Creator Insider channel, where members of YouTube’s search ...
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Episode 130: Finding missing URLs that need redirects from 2021-03-08T20:00
Finding missing URLs that need redirects during website migrationsWe are going to talk today about all of the ways you can find URLs with backlinks to your site that might need redirects during web...
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Episode 129: Where should your sitemap and robots files be located? from 2021-03-04T20:00
Tips around robots.txt file and workaroundsHello, and thanks for listening to SEO tips today.Just last week a client asked me where the best place to put an XML sitemap file was, which made me curi...
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Episode 128: March 2021 and why your site needs to be mobile friendly from 2021-03-03T21:00
Today we are going to highlight a few stats focused on how important it is to be mobile friendly.Hello! Thanks for listening to SEO tips today.So I wanted to share some great insights on our increa...
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Episode 127: Deciphering the Google News Reports in Google Search Console from 2021-03-02T21:00
Hello! Thanks for listening to SEO tips today.Today’s tip is from Brody Clark. (or @BrodieSEO on Twitter)There are now two reports in Google Search Console that reports on your site’s news performa...
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Episode 126: How Big Tech is potentially using voice data in search results from 2021-02-09T21:00
Big Tech is using your voice to personalizeHello! Thanks for listening to SEO tips today.Let’s talk today about how the big discovery algorithms might be using aspects of your voice to personalize ...
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Episode 125: Submitting your content to search engines from 2021-02-08T21:00
How to request that search bots index your contentHello! Thanks for listening to SEO tips today.After months of the “request indexing” tool being unavailable, the feature returned right before the ...
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Episode 124: Google's Question Hub from 2021-02-05T21:00
Google’s Question HubToday, let's talk about Google's question hub.Hello! Thanks for listening to SEO tips today.Google has released Listen
Episode 123: Your Entire Website Matters from 2021-01-13T21:00
Your entire website matters.Today I’m going to talk through all of the ways Google looks at your ENTIRE website when it determines what type of search equity your site can expect. I often work with...
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Episode 122: New Free Tools inside Bing and Google search accounts from 2021-01-12T21:00
Updates on free Google and Bing ToolsLet’s talk about the tools that have disappeared, and the new tools that are available.Google temporarily disables issue validation in Search Console.They are u...
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Episode 121: Page Experience Update - Core Web Vitals Resources from 2021-01-11T21:00
Page Experience Update - How to audit, measure and improvePage experience and performance (measured via the core web vitals) will be a ranking factor in May 2021. Here are some great resources on h...
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New tools inside your search engine accounts from 2020-12-16T21:00:33
New tools inside Google Search Console and Bing Webmaster Tools. Today we are going to talk about a few new SEO tools that are inside the search engine s webmaster tool accounts and why you d want ...
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Episode 120: New tools inside your search engine accounts from 2020-12-16T21:00
Stay up to date on the new tools inside your search engine accounts. Learn more in today's SEO tip.
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Video tips and resources from Google and YouTube from 2020-12-15T21:00:15
A collection of YouTube updates There s been quite a few updates in the video space last month – from both YouTube and Google. Let s dive into them. Hello. Thanks for listening to SEO tips today. L...
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Episode 119: Video tips and resources from Google and YouTube from 2020-12-15T21:00
Trying to up your video game? Listen to today's SEO tip to learn more about new tools and resources to help you pivot your video strategy.
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307 Redirects are not real redirects from 2020-12-10T22:00:52
Does Google crawl 307 redirects? 307 redirects DO NOT function like 301 redirects. Listen to today s tip to learn about how and why you should fix these redirects. Hello, and thanks for listening t...
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Episode 118: 307 Redirects are not real redirects from 2020-12-10T22:00
Confused about 307 redirects? Listen to today's tip to learn more about why and how to fix these redirects.
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Optimizing podcast audio from 2020-12-04T21:00:16
It s time to optimize your audio Hello! And thanks for listening to SEO tips today. Interested in optimizing your audio assets? This episode is for you. Did you know that one-third of US adults lis...
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Episode 117: Optimizing podcast audio from 2020-12-04T21:00
Learn more about how to optimize your audio assets in today's SEO tip.
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Creating a Plan to Rank in Voice Search from 2020-11-23T21:00:36
Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today. In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, a...
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Episode 116: Creating a plan to rank in voice search from 2020-11-23T21:00
Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today.In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and...
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Core Web Vitals 411 from 2020-11-20T21:00:26
Page Experience Google update We now have a deadline around when the Core Web Vitals measurements impact rankings – May of 2021. Let s talk about how to prepare. Hello! And thanks for listening to ...
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Episode 115: Core Web Vitals 411 from 2020-11-20T21:00
Page Experience Google updateWe now have a deadline around when the Core Web Vitals measurements impact rankings - May of 2021. Let’s talk about how to prepare.Hello! And thanks for listening to SE...
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The power of SEO for Academic Journals from 2020-11-19T21:00:56
The power of an SEO strategy for academic journals Hello, and thanks for listening to SEO tips today. Over the past few years, I ve been working with professional journals who are in Google Scholar...
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Episode 114: The power of SEO for Academic Journals from 2020-11-19T21:00
Learn more about how academic journals can drive more traffic from organic search in today's SEO tip.
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Checking mobile usability issues in bulk from 2020-11-18T21:00:10
Checking for Mobile Usability Issues Across a Large Site Hello, and thanks for listening to SEO tips today. With desktop-only content being dropped from Google's index by March 2021, and the fact t...
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Episode 113: Checking mobile usability issues in bulk from 2020-11-18T21:00
Checking for Mobile Usability Issues Across a Large Site. Hello, and thanks for listening to SEO tips todayWith desktop-only content being dropped from Google's index by March 2021, and the fa...
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Cloudflare's SEO resources from 2020-11-17T21:00:45
Interesting Cloudflare resources Hello, and thanks for listening to SEO tips today. I stumbled upon a few interesting SEO resources from Cloudflare that I thought I would share. They seem like an i...
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Episode 112: Cloudflare's SEO resources from 2020-11-17T21:00
Interesting Cloudflare resourcesHello, and thanks for listening to SEO tips today.I stumbled upon a few interesting SEO resources from Cloudflare that I thought I would share. They seem like an int...
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YouTube's content planning guide from 2020-11-16T21:00:56
Google s YouTube Content Planning Guide Hello, and thanks for listening to SEO tips today. Google published a Youtube content strategy guide, which has some great tips for YouTubers and podcasters....
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Episode 111: YouTube's Content Planning Guide from 2020-11-16T21:00
Google’s YouTube Content Planning GuideHello, and thanks for listening to SEO tips today.Google published a Youtube content strategy guide, which has some great tips for YouTubers and podcasters. A...
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New Bing ranking tips from 2020-11-13T21:00:29
Bing Ranking insights Hello, and thanks for listening to SEO tips today. Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the ...
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Episode 110: New Bing ranking tips from 2020-11-13T21:00
Bing Ranking insightsHello, and thanks for listening to SEO tips today.Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the ti...
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411 on Google Analytics 4 from 2020-11-12T21:00:50
Google Analytics 4 – Time to Getting Familiar Hello, and thanks for listening to SEO tips today. While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It s...
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Episode 109: 411 on Google Analytics 4 from 2020-11-12T21:00
Google Analytics 4 - Time to Getting FamiliarHello, and thanks for listening to SEO tips today.While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s n...
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Google now ranking passages and moments from 2020-10-27T20:00:26
Updates from Search on Google 2020 presentation Hello, and thanks for listening to SEO tips today. Today we will talk about the SEO updates unveiled in Google s Search on 2020 presentation, which y...
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Episode 108: Google now ranking passages and moments from 2020-10-27T20:00
Updates from Search on Google 2020 presentationHello, and thanks for listening to SEO tips today.Today we will talk about the SEO updates unveiled in Google’s Search on 2020 presentation, which you...
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Nudging Google to index your content from 2020-10-26T21:22:16
There is no more request indexing feature in the Google Search Console Hello, and thanks for listening to SEO tips today. Google has Temporarily Disabled the "Request Indexing" feature of the URL I...
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Episode 107: Nudging Google to index your content from 2020-10-26T21:00
There is no more request indexing feature in the Google Search Console.Hello, and thanks for listening to SEO tips today.Google has Temporarily Disabled the "Request Indexing" feature of the URL In...
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March 2021: Only mobile content will be indexed from 2020-10-23T20:00:41
By March 2021: Google will only index mobile content Hello, and thanks for listening to SEO tips today. John Mueller from Google reminded SEOs during PubCon this year that by March 2021, it will on...
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Episode 106: March 2021: Only mobile content will be indexed from 2020-10-23T20:00
Learn more about Google's mobile indexing deadline and how to find any content that might be dropped from the index in today's SEO tip.
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SEO and conversational skills from 2020-10-19T19:54:34
Persuading as an SEO and your conversational skills Hello, and thanks for listening to SEO tips today. Persuading as an SEO is directly related to your interpersonal communication skills – your abi...
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Episode 105: SEO and conversational skills from 2020-10-19T19:00
Struggling to persuade as an SEO? It might be your interpersonal communication skills. Learn more in today's SEO tip.
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YouTube Optimization - increasing watch time from 2020-10-14T18:41
A YouTube optimization tip Hello, and thanks for listening to SEO tips today. Most of this comes from a super informative Kalicube Tuesday interview with Tim Schmoyer from VideoCreators.com. Here...
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Episode 104: YouTube Optimization - increasing watch time from 2020-10-14T18:00
A YouTube optimization tipHello, and thanks for listening to SEO tips today.Most of this comes from a super informative Kalicube Tuesday interview with Tim Schmoyer from VideoCreators.com. Here a...
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A handful of podcast marketing tips from 2020-10-13T16:25:47
An update on how to increase organic discovery of podcasts Hello, and thanks for listening to SEO tips today. First a few updates from the world of podcast marketing: Amazon has entered the Podcast...
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Episode 103: A handful of podcast marketing tips from 2020-10-13T16:00
An update on how to increase organic discovery of podcastsHello, and thanks for listening to SEO tips today.First a few updates from the world of podcast marketing:Amazon has entered the Podcasting...
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Dwell rate and SEO from 2020-10-09T21:00:13
Hello, and thanks for listening to SEO tips today. Let s dig into when bounce rate or dwell time might matter for your SEO program. First, let s talk about what bounce rate is. In Google Analytic...
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Episode 102: Dwell rate and SEO from 2020-10-09T21:00
Confused about dwell rate and SEO? Learn more in today's SEO tip.
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Optimizing for Screen Readers from 2020-10-07T21:00:52
How to create copy that is screen reader-friendly and SEO friendly? Hello, and thanks for listening to SEO tips today. Today we're going to talk about how to write copy that's friendly for a screen...
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Episode 101: Optimizing for Screen Readers from 2020-10-07T20:00
How to create copy that is screen reader-friendly and SEO friendlyHello, and thanks for listening to SEO tips today.Today we're going to talk about how to write copy that's friendly for a...
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SEO - How to understand the bigger picture from 2020-10-06T21:00:24
How to stay on top of SEO changes Hello, and thanks for listening to SEO tips today. As I record my 100th SEO tip, I reflected on what might be useful for folks who are listening, and I thought tod...
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Episode 100: SEO - How to understand the bigger picture from 2020-10-06T20:00
Sometimes taking a step back and looking at the bigger picture helps. Learn more about the bigger SEO picture with today's SEO tip.
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Optimizing your Audio Assets from 2020-10-05T21:00:40
Today s SEO tip is going to focus on the audio ranking opportunity in organic search. Hello! And thanks for listening to SEO tips today. Today s tip is focused on optimizing audio assets because to...
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Episode 99: Optimizing your Audio Assets from 2020-10-05T20:00
Learn more about how to optimize your audio assets for organic traffic discovery in today's SEO Tip.
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Be careful of hashes in your URLs from 2020-10-02T21:00:51
Be careful of hashes in your URLs Hello! And thanks for listening to SEO tips today. Google ignores any text beyond a hash mark (#) in a URL. If you are generating URLs known as hash or fragment UR...
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Episode 98: Be careful of hashes in your URLs from 2020-10-02T20:00
Be careful of hashes in your URLsHello! And thanks for listening to SEO tips today.Google ignores any text beyond a hash mark (#) in a URL. If you are generating URLs known as hash or fragment URLs...
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Why schema and how to get it implemented from 2020-10-01T21:50:47
How to convince your developers or boss to implement schema.org Hello, and thanks for listening to SEO tips today. First, let s talk about what schema markup is. Schema.org (often called Schema) i...
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Episode 97: Why schema and how to get it implemented from 2020-10-01T21:00
Need to convince a boss or developer that you need schema implemented? Then listen to today's SEO tip.
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Content Pruning from 2020-09-30T21:50:05
Let s talk about the power of content pruning. Hello, and thanks for listening to SEO tips today. Let s talk through when you might want to think about removing pages from your website and how to g...
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Episode 96: Content Pruning from 2020-09-30T21:00
Are you curious about whether your site could see an increase in traffic if you REMOVED content? Learn more in today's SEO tip.
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Core Web Vitals from 2020-09-29T17:14:56
Core Web Vitals – do you need to worry? Hello, and thanks for listening to SEO tips today. First of all. Core Web Vitals. Will it impact you? At the moment, it s a tiny ranking factor. But it depen...
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Episode 95: Core Web Vitals from 2020-09-29T17:00
Core Web Vitals - do you need to worry?Hello, and thanks for listening to SEO tips today.First of all. Core Web Vitals. Will it impact you?At the moment, it’s a tiny ranking factor. But it depends ...
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Episode 94: Why federal agencies (GOVs) need a YouTube strategy from 2020-09-25T15:00
Learn more about why as a federal agency you need a coordinated YouTube strategy to ensure that your videos are found by US citizens.
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Episode 93: Is Apple building a search engine? from 2020-09-25T14:00
There are signs that Apple may soon launch a search engine to compete against Google SearchHello, and thanks for listening to SEO tips today.SEOs have been noticing increased activity from AppleBot...
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Episode 92: Signs that you might need a local SEO plan from 2020-09-25T14:00
When do you need local SEO?Hello, and thanks for listening to SEO tips today.Let’s talk through today about when you might need to invest in a local SEO plan for you or your client and what that wo...
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Episode 91: Marketing a new food brand online from 2020-09-25T14:00
A few tips for digital marketing discovery for new food brandsDo you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you.If you’re working on la...
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Why federal agencies (GOVs) need a YouTube strategy from 2020-09-24T20:50:57
Let s talk about why federal agencies (.govs) need a YouTube optimization plan Hello, and thanks for listening to SEO tips today. Let s start with some background. The US government began engaging...
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Is Apple building a search engine? from 2020-09-23T20:50:50
There are signs that Apple may soon launch a search engine to compete against Google Search Hello, and thanks for listening to SEO tips today. SEOs have been noticing increased activity from AppleB...
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Signs that you might need a local SEO plan from 2020-09-22T20:50:15
When do you need local SEO? Hello, and thanks for listening to SEO tips today. Let s talk through today about when you might need to invest in a local SEO plan for you or your client and what that ...
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Marketing a new food brand online from 2020-09-21T20:50:47
A few tips for digital marketing discovery for new food brands Do you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you. If you re working on ...
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A quick vacation update from 2020-09-10T20:50:28
Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about ...
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Documenting all stages of your customer journey from 2020-09-09T20:50:15
Let s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that inte...
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How to get started with SEO competitive audits from 2020-09-08T20:50:16
Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I m going to walk through the process that I undertake to do co...
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Federal .gov websites cannot rank for anything they want from 2020-09-07T20:50:49
Federal .gov websites will not rank if they don t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that...
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A collection of voice search updates from 2020-09-04T21:41:08
Let s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let s get sta...
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Adding transcripts and captions to increase views and listens from 2020-09-03T21:40:36
Let s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increa...
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Federal .gov websites need SEO from 2020-09-02T20:50:25
Do federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) website...
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Emotions and SEO from 2020-09-01T20:50:02
Let s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, you...
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Some ranking drops you can't recover from from 2020-08-31T21:00:42
How do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis...
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YouTube metrics that you should track from 2020-08-28T20:50:54
Are you involved in YouTube optimization? Let s talk about what you should track in your YouTube account to improve your video discovery and consumption. Hello! And thanks for listening to SEO tips...
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Creating a plan to get more Google Discover traffic from 2020-08-27T20:50:14
Let s talk about how to show up on Google Discover Hello! And thanks for listening to SEO tips today. Google has made updates to their help documentation for Google Discover, and here s a summary o...
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Do you need a voice search plan? from 2020-08-26T20:50:42
Do you need to include voice search in your SEO strategy? Let s talk about how to look at voice for your brand or client. Hello! And thanks for listening to SEO tips today. Think about yourself usi...
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Links in Android are now labeled as fast based on web.dev metrics from 2020-08-25T23:40:06
Did you know that fast pages will now be labeled in Android search? Hello. Thanks for listening to SEO tips today. Google just announced on their Chromium blog that Chrome 85 beta will begin to use...
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Using Reddit for SEO research from 2020-08-24T19:42:08
Let s talk about using Reddit for SEO research. Hello. Thanks for listening to SEO tips today. Did you know that 26.4 million Americans Use Reddit monthly? Or that it s the 6th most popular site i...
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Ensuring that more people discover your podcast in search from 2020-08-21T14:00:20
Let s talk about Google Discovery for Podcasts Hello, and thanks for listening to SEO tips today. Google can expose your podcast to listeners through many different Google platforms, including: Goo...
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You might not know everything about meta titles and descriptions from 2020-08-20T10:26:39
Do you think you know everything about meta titles and descriptions? I have some tips for you. Hello, and thanks for listening to SEO tips today. Patrick Stox had a great Twitter thread with uncom...
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How your website's crawl budget can impact Google crawling from 2020-08-19T12:00:33
Have you seen the most recent Google video on Crawl budget? If not, you re going to want to get the crib notes in today s SEO tip. Hello. Thanks for listening to SEO tips today. Google released ano...
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Can you trust SEO studies? from 2020-08-18T11:20:14
SEO studies are sexy but are they accurate? We ll talk about the impact of confirmation bias in today s SEO tip. Hello. Thanks for listening to SEO tips today. This is your regular reminder that co...
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Creating a general SEO writing guide for your in-house writers from 2020-08-17T12:00:44
Creating a general writing for searchers guide for your in-house team Hello. Thanks for listening to SEO tips today. Today I m going to talk about how to give your in-house writers some general g...
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HTST vs 301 redirects from 2020-08-14T12:00:53
Is HSTS enough? Do you still need 301 redirects? Hello. Thanks for listening to SEO tips today. This tip is based on a client conversation with the developers of the web platform they are moving to...
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Google and YMYL sites from 2020-08-13T12:00:32
What is considered a YMYL topic, and why does it matter? Hello, and thanks for listening to SEO tips today. Google defines YMYL (Your Money or your Life) topics as topics that could potentially imp...
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Persuading your clients to adopt a new tactic from 2020-08-12T22:07:24
Today's tip is related to persuading people to adopt a new approach. Hello, and thanks for listening to SEO tips today. Today s tip is related to one way to move your clients when you're trying to ...
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Fixing your broken pages - 404s from 2020-08-11T12:30:45
The power of fixing 404s Hello, thanks for listening to SEO tips today. Today s tips are all focused on 404s. You re probably aware that 404s are broken pages on your site and they can result in a ...
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Optimizing for topics and entities when writing from 2020-08-10T12:30:41
Today is the anniversary version – let s talk anniversaries – specifically Google s 20th. Hello, thanks for listening to SEO tips today. Today s my wedding anniversary and (don t worry, we are off ...
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Mobile first indexing deadline extended from 2020-08-07T12:30:45
You now have more time to get ready for mobile first indexing Hello, thanks for listening to SEO tips today. Today is going to be a quick tip. On Google on July 21st announced that they re extend...
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How to connect virtually with other SEOs from 2020-08-06T12:30:50
Are you looking to network with other SEOs during the time of social distancing? I have found a few options. Hello, thanks for listening to SEO tips today. It is often lonely working as a solo SEO ...
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Getting Googlebot to index more pages on large sites from 2020-08-05T12:30:30
Looking for ideas around how to get Google to index more pages across large sites? Hello. Thanks for listening to SEO tips today. This is tip comes from Oliver Mason – who wrote a post about an al...
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Bing highlights ranking factor in webmaster guideline updates from 2020-08-04T12:30:30
Are you aware of the new changes to Bing s Webmaster Guidelines? Hello. Thanks for listening to SEO tips today. The latest update of Bing s Webmaster Guidelines outlines the factors that Bing uses...
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Entity optimization for SEO from 2020-07-23T22:37:42
Are you aware that Google is now largely an entity (vs a keyword) engine? Hello. Thanks for listening to SEO tips today. There are a variety of Google patents that speak to Google s ability to surf...
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Measure the Google visitors to your podcast from 2020-07-21T21:52:24
Did you know that you can measure traffic to your podcasts from Google search? Hello. Thanks for listening to SEO tips today. This tip came from a Twitter thread I responded to started by Wil Reyno...
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Building internal links to increase your rankings from 2020-07-16T19:38:25
Did you know that increasing internal links strategically can often increase your rankings? Hello. Thanks for listening to SEO tips today. I was reminded of this when watching Mike King s presentat...
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How long does content need to be to rank? from 2020-07-15T12:00:42
Are you curious as to how long content needs to be to rank? Then you should listen to today s SEO tip. Hello. Thanks for listening to SEO tips today. Someone sent me this question and I thought it ...
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Free Amazon Alexa Skills Training from 2020-07-14T12:00:52
Do you want to learn more about how to market your brand on Alexa? Hello. Thanks for listening to SEO tips today. If you re a marketer following the voice space, I wanted to let you know about new ...
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Podcasters and Recipe sites will see more direct traffic from 2020-07-13T13:00:37
Heads up podcasters and recipe sites: more untrackable traffic coming your way. Hello. Thanks for listening to SEO tips today. Google has added podcasts and recipe cards to its Assistant Snapshot f...
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Looking at the SEO maturity of your competitors from 2020-07-10T13:00:02
Are you really looking at the maturity and manpower of your online competitors? You should. Hello. Thanks for listening to SEO tips today. I previously shared a tip around how to evaluate your com...
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Google's Structured Data Testing Tool being depreciated from 2020-07-09T15:35:51
Did you know that Google has depreciated the Structured Data Testing Tool? Hello. Thanks for listening to SEO tips today. Google announced that the Rich Results Testing Tool now supports all of Goo...
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Tips for SEOs and developers to work together more effectively from 2020-07-08T13:00:16
Are you challenged as an SEO with getting developers to implement your recommendations? Then this SEO tip might be for you. Hello. Thanks for listening to SEO tips today. I watched a great Deepcra...
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The new head of Google Search from 2020-07-07T14:32:31
The head of Google Ads is now going to run Google Search Hello. Thanks for listening to SEO tips today. This is big. There is a new head of Google search, Prabhakar Raghavan (and note — Google Sea...
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Google Keen - Google's new social media platform from 2020-07-06T16:35:24
Have you checked out Google s Keen yet? Hello. Thanks for listening to SEO tips today. Last month, Google launched Keen, what looks like a Pinterest competitor. Keen is available on the web and on...
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Evaluating your competitor's author pages from 2020-07-03T12:00
Are you looking at your competitors author pages when setting your SEO strategy? You might want to. Hello. Thanks for listening to SEO tips today. First of all, author pages are not a requirement f...
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Controlling the data Google uses in its search snippets from 2020-07-02T12:00:53
Did you know that you can control the data Google uses in its search snippets? Hello. Thanks for listening to SEO tips today. Sometimes the snippet Google uses for your URLs is less than ideal. If ...
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Check out the new Bing Webmaster Tools from 2020-07-01T14:09:29
Have you checked out the new Bing Webmaster Tools? As an SEO, you should! Hello. Thanks for listening to SEO tips today. I m becoming a fan of the new Bing Webmaster Tools. It has a site scan that ...
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Your domain's history can hurt your rankings from 2020-06-30T12:00:50
Hello, thanks for listening to SEO tips today. Did you know that your site s rankings are dependent on your website s history? Google does use historic data for a site when it comes to rankings; no...
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Trump's Executive Order could impact UGC sites from 2020-06-29T12:00:54
Hello, thanks for listening to SEO tips today. Today s tip is focused on paying attention to the larger legislative picture that might impact you as a digital marketer. You might have followed the...
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SEO minion Chrome extension from 2020-06-26T12:00:20
Hello, thanks for listening to SEO tips today. I m going to tell you about the most useful Chrome SEO extension I ve found thus far. If you are in SEO and have not yet discovered the SEO minion ex...
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Link to text fragment Chrome extension from 2020-06-25T12:00:09
Hello, thanks for listening to SEO tips today. Google has rolled out a Chrome extension to make it easy for any searcher to highlight text on your site and share it with a link. The Chrome plugin ...
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Finding support as a women in tech SEO from 2020-06-24T13:00
Are you a woman in SEO? You need to join the Women in Tech SEO Slack group Hello, thanks for listening to SEO tips today. This tip is quick. If you re a woman in SEO and working on tech issues, yo...
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Catching fireworks on July 4th online from 2020-06-23T19:00:27
Hello, thanks for listening to SEO tips today. Are you thinking about what to do for the upcoming 4th of July holiday during social distancing? Then you re going to want to listen to today s fun t...
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Are your 200 status URLs hiding errors impacting your crawl budget? from 2020-06-22T12:00:59
Are you checking the 200 status URLs in your log files? Hello, thanks for listening to SEO tips today. This tip is based on an issue I ve now seen across two clients by looking at their log files....
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Google Podcasts Manager from 2020-06-19T12:00:12
If you have a podcast that is in Google Podcasts, then you ll want access to this data. Hello, thanks for listening to SEO tips today. Google launched Google Podcasts Manager You get verified her...
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Content being unindexed in Google? from 2020-06-18T12:00:35
Are your articles suddenly getting unindexed? Hello, thanks for listening to SEO tips today. John Mueller says that this might be a quality issue. This is usually a quality issue & less of a tec...
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Bing and ranking signals for videos and images from 2020-06-17T12:00:24
Did you know that Bing looks at the click-through rate when ranking videos and images? Hello, thanks for listening to SEO tips today. In Jason Barnard s interview with Bing s Meenaz Merchant – his...
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Bing crawls differently than Google from 2020-06-16T12:00:46
Did you know that Bing annotates your content before it indexes it? Hello, thanks for listening to SEO tips today. Jason Barnard spent the month of April interviewing Bing reps for Search Engine J...
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Optimizing your content for Google Discover from 2020-06-15T12:00:39
Do you know that you can try to optimize your content for Google Discover? Hello, thanks for listening to SEO tips today. I recently read a new set of research on Google Discover. Google Discover ...
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Google asks searchers for help improving search results from 2020-06-12T12:00
Did you know that Google asks searchers to help improve search results? Hello, thanks for listening to SEO tips today. Google is now asking users in the US for feedback when they haven t been able...
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Google's WebVitals tool from 2020-06-11T12:00:25
With Google s new WebVitals tool – are you in the 75th percentile? Hello, thanks for listening to SEO tips today. So Google announced a new tool called web vitals, you'll see it inside Google Sear...
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Getting links from brand mentions from 2020-06-10T12:00:18
Are your inbound links rotting? Hello, thanks for listening to SEO tips today. As many of you during this time of social distancing I m working in a garden, so decomposition is on my mind today. Y...
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Google now accepting SEO studies from 2020-06-09T12:00:27
Google is now promoting the value of SEO with case studies. Hello, thanks for listening to SEO tips today. On Google s webmaster central blog they are now promoting posts around the value of SEO f...
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How to ramp up on YouTube SEO quickly from 2020-06-08T12:00:18
How can you ramp up on YouTube SEO? Hello, thanks for listening to SEO tips today. Today s tip is based on some help that I gave to another SEO in a Slack channel who was looking to ramp up their ...
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Does PPC impact SEO performance? from 2020-06-05T12:00:57
Do paid ads (PPC) impact your SEO performance? Hello, thanks for listening to SEO tips today. I saw someone ask this question in a Slack Channel – curious if PPC ads impact your SEO performance. I...
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The impact of Google Search Console's URL removal tool from 2020-06-04T12:00:20
Did you know that the removal tool in Google Search Console could remove your site from Google? Hello, thanks for listening to SEO tips today. So about a month ago, LinkedIn fell out of Google s in...
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Google Search Console crawl data is more than just organic crawls from 2020-06-02T12:00:22
Did you know that Google Search console crawl data includes crawling from paid ad bots? Hello. Thanks for listening to SEO tips today. From a recent Google Hangout where a user asked, How accurate...
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Increased web use during social distancing from 2020-06-01T12:00:23
Now that we ve all been social distancing for awhile, are you aware of how online search behavior has changed? Hello. Thanks for listening to SEO tips today. It s probably not shocking to know that...
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Googlebot does not click load more buttons from 2020-04-09T15:30:43
Hello. Thanks for listening to SEO tips today. Google has shared that if the load more button powered by JavaScript (and I shared ways that you can load this in CSS in last month s newsletter) th...
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White labeling a set of health sites in ranking? from 2020-04-08T15:30:42
Hello. Thanks for listening to SEO tips today. I saw this behavior while working on various clients in February, and now I ve discovered a Google patent that adds credence to what I ve been telling...
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Moving websites - splitting or merging and SEO outcomes from 2020-04-07T15:30:17
Hello. Thanks for listening to SEO tips today. Google during a recent hangout clarified that merging multiple websites to a single domain, or splitting a website onto multiple domains takes them mu...
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your current SSL certificate is valid for only 13 months from 2020-04-06T23:00:38
Do you know if your current SSL certificate is valid for only 13 months? Hello. Thanks for listening to SEO tips today. Starting September 1, Safari will only accept HTTPs certificates that are val...
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So long widget links from 2020-03-10T12:10:40
So long widget links Alexa Flash Briefing Skill (SEO Tips) Do you have a site that created a widget as a way to extend your site s functionality and build backlinks? Those links won t be valid ba...
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4 new innovative page speed improvement ideas from 2020-03-08T14:28:38
4 new innovative page speed improvement ideas Alexa Flash Briefing Skill (SEO Tips) Looking to improve your page speed? I have discovered a few new tips. Hello, thanks for listening to SEO tips ...
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Ranking for an information based query? Longer is better from 2020-03-07T11:49:43
Ranking for an information based query? Longer is better Alexa Flash Briefing Skill (SEO Tips) Did you know that long pages or posts of 3000 words get more traffic, shares, and backlinks vs short...
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Make it clear to Google which URL you want to be indexed from 2020-03-05T10:50:48
Make it clear to Google which URL you want to be indexed Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. So most sites have some type of accidental content du...
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Feel like you're missing some organic traffic in your Google Analytics reports? from 2020-03-02T14:07:42
Feel like you're missing some organic traffic in your Google Analytics reports? Alexa Flash Briefing Skill (SEO Tips) Have you noticed a spike in your direct traffic? It might be your missing org...
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Bing Pages – your profile in Bing search from 2020-02-28T20:54:58
Did you know that Bing just launched a way for you to promote yourself directly in Bing search results for your personal or business name? Hello, thanks for listening to SEO tips today. Just a few ...
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Tips for getting more organic CTR when its on the decline from 2020-02-25T13:30:43
Tips for getting more organic CTR when it is on the decline Alexa Flash Briefing Skill (SEO Tips) Are you concerned about declining organic traffic click-through rates? You should be. Hello, than...
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Pay attention to your server errors from 2020-02-24T13:28:57
Pay attention to your server errors Alexa Flash Briefing Skill (SEO Tips) Did you know that if Googlebot finds too many server errors on your site it will slow crawling of your site and potential...
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Feed Google your data for Knowledge Graph from 2020-02-21T17:23:21
Feed Google your data for its Knowledge Graph Alexa Flash Briefing Skill (SEO Tips) Are you curious as to how you get into the Knowledge Graph? Today s tip is focused on a series of tips that wil...
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Let your voice be heard from 2020-02-14T21:30:18
Let your voice be heard Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. So I lost my voice yesterday which is why there wasn't an SEO tip because I wanted you...
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Learn about ontologies from 2020-02-12T21:35:16
Hello, thanks for listening to SEO tips today. Your tip today is related to ontologies. I was discussing Google s topic layer and Knowledge Graph with a client today, and we talked about ontologie...
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Setting up audio and video for micro-answers in Google from 2020-02-11T19:18:08
Setting up audio and video for micro-answers in Google Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. So yesterday I gave you a tip about Fraggles and today ...
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The power of old-school HTML formatting Alexa Flash Briefing Skill (SEO Tips) from 2020-02-10T18:59:08
The power of old-school HTML formatting Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. Today's tip is about old-school HTML formatting. Today's tip is focuse...
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Track your mobile rankings separately Alexa Flash Briefing Skill (SEO Tips) from 2020-02-07T15:14:55
Hello, thanks for listening to SEO tips today. So your tip for today is focused on how you track your rankings. Most of the clients I talk to are obsessed about their desktop rankings and are using...
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Uploading XML sitemaps to your Google Search Console account - Alexa Flash Briefing Skill (SEO Tips) from 2020-02-06T17:29:08
Hello. Thanks for listening to SEO Tips today. Okay so yesterday I talked about how anyone interested in increasing organic traffic to their site should get a free account with Google Google Search...
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Increase organic traffic to your site - Alexa Flash Briefing Skill (SEO Tips) from 2020-02-05T18:58:49
Hello. Thanks for listening to SEO Tips today. As a follow-up to my tip yesterday, I have another tool to share for everyone who is interested in increasing organic traffic to their site. Everyone ...
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Can Google see your content? – Alexa Flash Briefing (SEO Tips) from 2020-02-04T19:29:41
Hello. Thanks for listening to SEO Tips today. Can Google see all of your content? I seem to be running into a lot of clients and sites where they think all their content is being seen by Google an...
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Learn UX to improve your SEO - Alexa Flash Briefing (SEO Tips) from 2020-02-03T18:49:22
Hello. Thanks for listening to SEO Tips today. So today's tip is inspired by my brother. I had a chance to hang out with him over the weekend and his focus at work is mobile UX, so this tip is all ...
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Googlebot does not accept cookies – Alexa Flash Briefing (SEO Tips) from 2020-01-31T17:18:29
Hello. Thanks for listening to SEO Tips today. Today's tip is a technical tip (actually three tips) based on some behavior that I saw on the website I was checking out yesterday. So here's the gis...
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Focusing on searcher's intent – Alexa Flash Briefing Skill (SEO Tips) from 2020-01-30T17:51:18
Hello. Thanks for listening to SEO Tips today. So my SEO tip for today is focused on making sure you're clear about your searcher s intent before writing any copy. If you have been doing SEO for a ...
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Improving your meta descriptions - Alexa Flash Briefing (SEO Tips) from 2020-01-29T20:51:47
Hello. Thanks for listening to SEO Tips today. Today is a back to the basics focused SEO tip. Let s talk about meta descriptions and how they can drive brand emotion in search results pages as well...
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Relying too much on web analytics - Alexa Flash Briefing (SEO Tips) from 2020-01-28T22:12:52
Hello. Thanks for listening to SEO Tips today. My tip today is more of a warning about relying too heavily on your web analytics data (especially Google Analytics) to make decisions about who you...
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Featured snippets and their impacts to your site – Alexa Flash Briefing (SEO Tips) from 2020-01-24T16:16:52
Hello. Thanks for listening to SEO Tips today. Sometimes Google makes changes to search results that can drastically impact the traffic to your website. Yesterday was one of those days. Google has ...
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