Episode 109: 411 on Google Analytics 4 - a podcast by Katherine Watier Ong

Google Analytics 4 - Time to Getting FamiliarHello, and thanks for listening to SEO tips today.While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s now officially released and when you set up new GA accounts, it’s the default option when you set up a new property and Google recommends that you set up both property types in parallel.Here are the crib notes:This new GA tracking does not track page views and instead is build around an event structure.It’s more like an enterprise analytics tool (Adobe) where you have to set up the dashboard views you want to see (vs them being there by default).It’s a major departure from the current Universal Analytics and will require new training, tracking, and reporting to be successfully implemented.Deeper integration with Google Ads.Tracks users across devices and across web/app.It can automatically alert marketers to data trends based on AI predictions.The new layout is organized around the customer lifecycle.Even tracking (page scrolls and video plays) are tracked without additional code.There are additional options to comply with GDPR and CCPA (delete a user’s data). You can’t yet filter out your company’s (or consultants) traffic, or track cross-domain.It currently does not have a link with Google Search Console.If you’re looking for a quick overview of the differences, I would recommend this video.Thanks for listening. Come back tomorrow for another SEO tip.

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