The Halo Effect in Marketing - Dayotinkerman - a podcast by Dayo Tinkerman

In this podcast, I examined the halo effect in marketing and how you can apply it in your busienss.

The Halo effect is a term in psychology to explain human perception and bias. That is, people make decisions based on looks and feelings. For example, good-looking people, tend to be perceived as more intelligent and more successful. 

In marketing also, the application of the halo effect is the same. The Halo effect refers to consumer's bias toward a line of products due to positive experiences with other products by the same company.

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