Podcasts by DDB
Digital Design Business is a podcast series that provides proven insights into creative design, business, and digital strategy for individuals and businesses
Further podcasts by Dayo Tinkerman
Podcast on the topic Marketing
All episodes
Business Innovation – using technology for business growth from 2021-03-28T20:00
On this episode, Tunde Leye talks about his journey and how SME's can adopt and implement technology to drive their business growth
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Platforms and Female Entrepreneurship in Nigeria: Challenges and Successes from 2021-01-05T12:00
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Product Innovation in Nigeria: the do's and Don'ts from 2020-12-17T07:00
In this episode, Fiyin Toyo (Marketing Manager: Sensodyne; East & West Africa) outlines the important of product innovation in the nigerian market lanscape and how brands can ...
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Business model innovation: The missing link for business growth from 2020-08-23T20:00
In this session, Zuberu Kadiri, a business engineer talks about the core of business model innovation involves. How to innovate and restructure your business for optimal performance. Listen as h...
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Storytelling for brands: How to tell emotional stories that connects with your audience. from 2020-06-12T18:00
You must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a powerful force as you ...
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How to use social media for brand reputation management from 2020-06-12T17:00
Media Relations about protecting your brand in the public domain, social media relations for brand reputation management is about ensuring, you're on top of what's been said about you ...
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How to use Data Analysis for business growth from 2020-06-12T17:00
When you analyze data, you're basically looking for one thing, because analyzing data is one interpreting data is another thing. What you're looking for when you analyze data is basica...
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The role of product function in storytelling from 2020-06-12T16:00
Storytelling is great! But importantly, you understand the functional part of your product in order to ensure your brand promise is true and consistent with your story and service delivery.
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The Role of Brand Perception in Content Creation from 2020-05-16T19:00
In the content creation process, you have to ensure you have a clear idea of your brand image.
Not all content is good for your brand. To ensure consistency in your communication, you ...
Design Thinking: How to turn your ideas into products from 2020-05-13T15:00
Design thinking is a great way to test ideas without committing a lot of resources. It is a great way to solve complex problems by focusing on user needs and the limitations of existing products...
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How to use Customer Lifetime Value to increase profit from 2020-05-13T14:00
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The Halo Effect in Marketing - Dayotinkerman from 2020-05-13T13:00
In this podcast, I examined the halo effect in marketing and how you can apply it in your busienss.
The Halo effect is a term in psychology to explain human perception and bias. That is...
The Halo Effect in Marketing - Dayotinkerman from 2020-05-13T13:00
In this podcast, I examined the halo effect in marketing and how you can apply it in your busienss.
The Halo effect is a term in psychology to explain human perception and bias. That is...