Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric) - a podcast by Deconstructor of Fun

Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world! 

Joining us for that discussion is the former Head of UA for Superscale: Matej Lancaric.  Matej was with Superscale at the time of the recording, but now independent. 

Matej talks to us today discussing how to develop a framework for managing Ad Creatives. 

Creatives have now become the #1 lever to drive profitable ad spend.  

MATEJ CONTACT: https://lancaric.me/ 

Superscale has helped many games studios profitably spend millions of dollars in user acquisition. Clients include Electronic Arts, FingerSoft (Hill Race Climbing), Supercell's Frogmind, and many others.

Speakers:

• Joe Kim: @jokim1, Twitter/Insta


• Matej Lancaric: @matejlancaric, Twitter

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