*FULL UPDATED* How to Effectively Deploy Consumer Insights - a podcast by Deconstructor of Fun

Today we will be talking about how to most effectively utilize consumer insights in gaming.

A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions.

What should studios watch out for? And how can we do this right?

So today we will be discussing consumer insights with arguably the best CI practitioners in the entire industry:

• Mark Allenbach, Founder of Well Played Research,


• Stan Kwon, Founder of Beta Hat


• Matt Penfield, VP of Consumer Insights from Zynga


• Mike Swiontkowski, Head of Global Research and CI from Blizzard

Host:

• Joe Kim, CEO of LILA Games

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