Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront - a podcast by Caspian Studios

Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense.

Further episodes of Pipeline Visionaries

Further podcasts by Caspian Studios

Website of Caspian Studios