Dreamforce Mini-series Part 1: The Legends that Built Dreamforce with Kraig Swensrud, Linda Dunlap, & Dan Darcy - a podcast by Caspian Studios

With Salesforce’s world-renowned Dreamforce event right around the corner, we’re excited to release a unique 3-part mini-series with some of the legends who are responsible for building technology’s most famous marketing event.

Part 1 features a roundtable discussion with Kraig Swensrud, Founder & CEO of Qualified and former CMO of Salesforce, Linda Dunlap, VP of Strategic Events at Salesforce, and Dan Darcy, Chief Customer Officer at Qualified and former SVP of Global Enablement at Salesforce. All three of these guests were front and center alongside Marc Benioff for the early development of Dreamforce, and Linda is currently leading the charge as the conference makes a dramatic shift to a hybrid physical and digital event.

On this episode, the Dreamforce all-star trio covers the entire history of the legendary event. They share what the first-ever Dreamforce felt like, how the team was able to continually raise the bar year after year, how they took inspiration from Disneyland and Metallica, and how a B2B marketing event became the equivalent of a sold-out rock festival.

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