How to Fuel Multi-Segment Demand with Esther Flammer, VP of Demand Generation at Conga - a podcast by Caspian Studios

from 2021-02-16T10:30

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Esther discusses the balance between the art and science of marketing, what B2B can learn from B2C, and the different motions that fuel high-transaction, high-volume inbound pipeline versus the targeted ABM strategies that drive complex, enterprise-level deals.