No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, with Latane Conant, CMO of 6sense - a podcast by Caspian Studios
from 2020-08-18T09:00:13
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Latane Conant, CMO of 6Sense, discusses the concept of the "dark funnel," how shining a light on it can unlock massive growth, and why cold outreach is undergoing a fundamental change.
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