No Silver Bullet: A 3-time CMO’s Approach to Demand Gen with Susan Ganeshan, CMO of Granicus - a podcast by Caspian Studios

Susan discusses the unique challenges and opportunities that come with selling exclusively to government entities. She also expands on her career-long objective to convert leads faster, why she says there is no silver bullet in demand gen, and her philosophy that you have to do everything right.

Further episodes of Pipeline Visionaries

Further podcasts by Caspian Studios

Website of Caspian Studios