Scaling Demand Gen to Build the Next Unicorn with Jamie Grenney, CMO of OwnBackup - a podcast by Caspian Studios
from 2020-10-13T09:00
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Jamie discusses how he approaches demand generation as a means to scale four core engines: inbound pipeline, outbound-sourced BDR pipeline, AE-sourced pipeline, and partnerships. He dives into the death of cold outreach, the right way to make impactful video, how to cultivate a great sales and marketing relationship, and much more.
Further episodes of Pipeline Visionaries
Further podcasts by Caspian Studios
Website of Caspian Studios