Why Marketers Must Shift from the Funnel to the Flywheel with Chandar Pattabhiram, CMO of Coupa - a podcast by Caspian Studios

Chandar breaks the mold on demand gen, explaining why you should be thinking of it in terms of growth marketing and revenue gen, and he illustrates his flywheel approach to marketing that goes far beyond the traditional funnel model.

Further episodes of Pipeline Visionaries

Further podcasts by Caspian Studios

Website of Caspian Studios