313 | Would you be embarrassed to put this on a billboard? w/ PJ Christie - a podcast by Erin Sparks, Site Strategics

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. From the news:  Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan“According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019.”[] By: Matt Southern   Search Engine Land: Google updates Search Quality Evaluator Guidelines“Last week, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018.” [] By: George Nguyen   DavidGaughran.com: Time To Ditch Mailchimp?“Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering.” [] By: David Gaughran   GatherUp: The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews “Including language in your contracts or agreements that bar your customer from writing a negative online review is not only bad form, it’s against the law.” [] By: Mike Blumenthal Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit  to get 30% off your comprehensive review of your digital assets!

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