382 | News from the EDGE | Week of 12.28.2020 - Is 2020 Legit? - a podcast by Erin Sparks, Site Strategics

Last Week of Digital Marketing News for 2020 (3:48) Request Indexing Tool is Now Back in Google Search Console Google’s Request Indexing Tool was first disabled on October 14, it’s finally back, albeit 69 days later and well past the holiday shopping season when people needed it. Better late than never? (6:33) After a Google Algorithm Update, Why do Some Portions of a Site Fluctuate? According to Google’s John Mueller, the algorithms don’t just look at the big picture of a site, but also look at smaller parts of websites. (12:18) Google’s SERPs Have an Impact on Consumer Perceptions of Brands For example, in the PAA (people also ask) section of results, what’s presented there can have a major influence on the initial impression a consumer gets of a brand, and it’s not always good.

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