429 | Search Ontology&Language Models with Bill Slawski - a podcast by Erin Sparks, Site Strategics

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships. [00:03:59] When Bill got started in patent sleuthing [00:07:27] Tracking the authors of the patents, like authors of good books [00:13:40] Tying it all together: “You shall know a word by the company it keeps” [00:19:20] Tying entities into search can be easier than SEO [00:22:57] The weight and impact of taxonomies and ontologies  [00:26:36] The language models that Google is building now [00:28:36] Latent Semantic Indexing is a misnomer

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