477 | Product-Led SEO with Eli Schwartz - a podcast by Erin Sparks, Site Strategics
from 2022-02-09T00:02:19
Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. It’s a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO. [00:05:45] Eli’s start - how he learned SEO by getting smacked upside the head by Google. [00:16:09] You need to help people in your industry as you have been helped along the way. [00:17:12] The Interview Series Title Sponsor: Site Strategics [00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy [00:18:30] A philosophical change for SEO [00:23:27] Sponsor for EDGE of the Web: Wix [00:25:48] The Core of SEO: The User and then The Product [00:28:39] Reclaim your own Product and Features [00:31:04] Don't chase the alogrithm: algorithms change, users don't change
Further episodes of EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Further podcasts by Erin Sparks, Site Strategics
Website of Erin Sparks, Site Strategics