620 | Building a Strong Entity Strategy w/ Sara Taher - a podcast by Erin Sparks, Site Strategics

from 2023-08-25T10:15

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Sara Taher is a strong presence in the SEO industry, but oh, so humble.

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user. If you’re not reading their signals, you're not connected.

Key Segments:

[00:00:36] Introducing Sara Taher

[00:01:48] Sara’s History In Digital Marketing

[00:03:35] How Does Entity SEO Differ From Traditional SEO?

[00:05:30] Examples of Entity SEO

[00:11:12] How Important is Google’s Knowledge Graph?

[00:11:56] EDGE of the Web Title Sponsor: Site Strategics

[00:12:42] Looking Into The User Experience

[00:19:04] EDGE of the Web Title Sponsor: Brightlocal

[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?

[00:23:43] Misconceptions About Entity SEO

[00:30:25] EDGE of the Web Sponsor: Wix