631 | Foundational SEO Strategy w/ Eli Schwartz - a podcast by Erin Sparks, Site Strategics

from 2023-10-06T11:19

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Translating Conversion Success To Clients

This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB!

Key Segments:

[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023

[00:04:03] Introducing Eli Schwartz

[00:05:24] What is Product-Led SEO?

[00:11:18] Eli's SEO Guide Presentation at Google

[00:17:19] EDGE of the Web Title Sponsor: Site Strategics

[00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?

[00:25:20] EDGE of The Web Sponsor: Wix

[00:26:01] Why Google Rankings Don’t Pay the Bills

[00:30:12] Demonstrating REAL Success To Clients

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site