EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer - a podcast by Erin Sparks, Site Strategics

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand. Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand. If you are interested in buying this book, !

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