News from 357 with Paul Lovell - a podcast by Erin Sparks, Site Strategics

Don’t Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them. By: Barry SchwartzFrom: Search Engine Roundtable Watch Out TikTok, Zynn is Coming for YouIt’s hard to imagine any app overtaking TikTok’s momentum, unless maybe it would pay users to watch videos. And that’s exactly what newcomer Zynn is doing. Will it succeed?By: Jacob KastrenakesFrom: The Verge SMBs Looking Forward to Google’s Ad CreditsGoogle is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.By: Matt SouthernFrom: Search Engine Land

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