News from Episode 326 with Joe Martinez - a podcast by Erin Sparks, Site Strategics

Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics: Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint The Nofollow page tag was previously a directive to stop a web crawler from following links, but now it’s just a hint, which means a Google crawler may or may not obey the Nofollow tag.  Google Launches Two New Link Attribution Tags rel=“sponsored” is for links created as part of advertising, sponsorships, etc. and rel=“ugc” is for links in user generated content. Both will be treated as hints for links to exclude as ranking signals.  Google Says Ranking Factors Don’t Include Content Accuracy Google thinks machine learning isn’t quite good enough yet at assessing content accuracy to make it a ranking factor, which is why it relies instead on various signals for topic relevance and authority.

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