News from Episode 330 with Adam White - a podcast by Erin Sparks, Site Strategics

Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand context and intent to return better results to users.  Facebook News is Coming The Facebook News feature was created in partnership with the journalism industry. The “Today’s Stories” content will not be auto-selected by FB algorithms. Instead, a dedicated team of journalists will hand-select those stories. Can High Link Velocity Result in a Google Penalty? Are sites penalized if they acquire lots of backlinks quickly? John Mueller says it’s about the quality of the links, not the speed at which they’re acquired. Link velocity is only bad if the links are unnatural.

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