Black Friday and Email Marketing: The Most Wonderful Time of the (Marketing) Year - a podcast by Matt Bailey

Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you.
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