Defining Content Marketing - a podcast by Matt Bailey

Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype?
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Further episodes of Endless Coffee Cup

Further podcasts by Matt Bailey

Website of Matt Bailey