Do You Have A Realistic Customer Journey? - a podcast by Matt Bailey

What does it take to build a real-world customer journey? 
After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys.Learn more about your ad choices. Visit megaphone.fm/adchoices

Further episodes of Endless Coffee Cup

Further podcasts by Matt Bailey

Website of Matt Bailey