The Myth of Micro-Targeting - a podcast by Matt Bailey

from 2020-12-22T20:22

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Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year!
Learn more about your ad choices. Visit megaphone.fm/adchoices