Branding Through Social Media - a podcast by The Express Yourself! STAR On-Air Teen Team

We’re living at a time when attention is the new currency.” - Pete Cashmore, Founder of mashable.com

Host Julia presents her Passion in Action to showcase how telling unique stories are the way to brand through social media. Having people associate you with a certain aesthetic, even certain words is worth any research or production effort. You can cut through the fluff on the internet, and connect with your customers, not just about what you’re selling, but the emotion and feeling going with it. Social media humanizes your brand. Stories are our lifeblood, and social media is our stage. Embrace the power of storytelling to connect, engage, and inspire. Kevin joins with his segment “A.I. and Us,” where he discusses how A.I. influences branding through social media. A.I. can help with branding on social media by performing data analysis of consumer habits, behavior, and preferences. Businesses can use these to fine-tune their advertising plans or products to make them more presentable and attractive to the general populace. Julia and Kevin have a conversation about ethics and integrity with A.I. as a tool. A.I.-powered fraud detection systems are instrumental in safeguarding a brand's reputation. Chatbots can also be a major point of assistance in advertising. They provide instant responses, tirelessly handle inquiries, and offer a seamless conversational experience. In the realm of branding through social media, chatbots serve as an invaluable tool for enhancing customer engagement. The synergy of these A.I. applications contribute to a positive brand image, fostering trust and loyalty in the digital age.
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