? Making Memories: How brands are becoming part of the experience - a podcast by Facebook

Customers aren't just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO's Gayle While and Kathmandu's John Sette.

Further episodes of Connected

Further podcasts by Facebook

Website of Facebook