??The Great Unfailing: How digital is bringing brands to new audiences - a podcast by Facebook

From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund joins DDB Sydney's Tara Ford and Optus' Clive Dickens to find out how they use social, mobile and online video channels to tell stories for established brands.

Further episodes of Connected

Further podcasts by Facebook

Website of Facebook