How do ads perform in different markets? US vs UK - a podcast by System1 Research

How do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to see how much of a difference it made.

We're also joined by Laura Swinton who is the MD and Editor-in-Chief of Little Black Book. LBB is an independent platform that brings together the best work from agencies, brands, post-production houses and more. They also run a yearly awards show called the Immortal Awards.

Here are the ads we discussed:

• McCain - Here's to Every Kind of Love


• Andrex - Puppy Life


• Branston - Pickle Me


• Subaru - Love and Pets


• Pillsbury - Blessings

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