Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood - a podcast by System1 Research

Here's what we covered in this episode:

• Who is Orlando and what is Lemon all about?


• Have the insights in Lemon changed on the back of the Coronavirus crisis?


• How emotion plays out in online video


• Why emotion is imperative online when you only have 6 seconds to capture people's attention


• Why you don't just need to be rational because your ads are targeted


• Brands should be using online advertising not only for activation, but also for brand building


• Examples of brands and ads doing this well


• How advertising is similar to writing a novel and art


• Why we've lost some humility in our advertising


• What the vital ingredients are to make online advertising work effectively

Further episodes of Feel More Buy More

Further podcasts by System1 Research

Website of System1 Research